What are the Benefits of Video SEO?
Video search engine optimization (SEO) is an often overlooked area of SEO, as most business owners focus on optimizing their websites or social media profiles. But video SEO can be very effective when it comes to driving traffic and generating leads for your business.
In fact, over 500 million hours’ worth of video content is watched on YouTube every day, and over 80% of marketers use video content to generate traffic and sales (according to WordStream). There are multiple benefits to using video SEO in your business, so why not get started now?
6 Benefits of Video SEO for Your Business
Video SEO does not only allow you to get more eyes on your awesome videos; it can be a crucial part of your online marketing strategy. Consider these six benefits of video SEO to feel motivated to invest in video marketing for your business.
Climb Higher in the Organic Search Results
Search engines like Google not only look at the text on your website when determining whether to rank your website in the search results – they also look at what other types of media you publish.
Adding video content into the mix shows search engines that you offer a variety of media types and are going above and beyond when it comes to providing valuable content to users.
Further, Google has a Video Search tab and routinely showcases videos in the main organic search results. This means you can rank a video in the search results to drive traffic directly to your website.
Generate Traffic from YouTube
Users consume millions of hours’ worth of video content on YouTube every day. YouTube is as much a search engine as Google and can be an amazing platform if you want to drum up more traffic for your website.
By following video SEO best practices, you can rank your videos in the YouTube search results, get hundreds or even thousands of views on your videos, and direct viewers to your website. You can also include a variety of links in your video descriptions to send viewers to your social media profiles, inbox, or landing pages.
Get More Life Out of Your Website Content
Just like you optimize your blog posts for certain keywords, you can optimize your videos with keywords as well. If you are able to rank these videos on YouTube and/or in Google, you can then direct this traffic to your blog.
This works in reverse as well. You can repurpose your existing blog articles as videos and then embed the videos into the article. This will help your articles rank higher and attract traffic from video search.
Attract Links to Your Website
Since video content is highly engaging and shareable, you can increase your chances of attracting links back to your website from sites that choose to share or reference your video. If you have unique and compelling videos, this gives sites a good reason to link to you.
At the same time, you can earn referral traffic via the links you include in your YouTube channel bio and video descriptions. You can broaden this reach by sharing your videos across social media and to your email list.
Reach Users Across Multiple Channels
Sources like Hootsuite have speculated that organic reach on social media may be hindered by businesses that include direct links to their website. But video content does not seem to have this effect. In fact, videos tend to be very effective when it comes to boosting engagement and driving traffic.
With video SEO, you can rank your videos for unique keywords your audience may be searching for on both Google and YouTube. You can then share these videos across platforms to gain as much reach as possible: platforms like LinkedIn, Facebook, Twitter, Pinterest, and email.
Don’t just publish a video and wait for the organic traffic to roll in. Market your video across a variety of platforms to gain as much visibility as you can.
Boost Your Brand’s Social Presence
Video content gives you an opportunity to provide valuable information to your audience while solidifying your brand as an authority in your niche. It allows you to “put a face” to your company and build a stronger connection with prospective customers.
In all of your video content, you can reference your brand and direct viewers to additional resources. That way, even if users find you through organic search and have never heard of your brand before, you can gain visibility and direct them to your site.
Experience the Benefits of Video for Yourself
Video SEO goes way beyond simply generating traffic for your videos – it can work to drum up visibility for your brand across a variety of platforms. Further, you can build brand trust, boost social engagement, and generate more leads than with just a website SEO strategy.
Ready to expand your marketing with video SEO? Contact us today so that we can start working with you on a strategy that best suits your needs!