Hennessey Digital’s 2024 Branded organic search traffic study

America's Most Googled
Personal Injury Law Firms

Find Out Which Law Firms Get the Most Branded Search Traffic on Google
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Building a strong brand isn’t just important to reach your law firm’s growth goals — it’s essential

How do you know if it’s working? A simple data point will tell you. One look at the branded search traffic in your website performance, and you’ll know if your law firm digital marketing and other brand-building efforts are steering you in the right direction.

What Is Branded Search Traffic?

Branded search traffic refers to consumers who visit a company’s website through search queries that include its name or brand. Think of someone Googling “Smith & Partners Injury Lawyers” instead of just “personal injury lawyer near me.” This type of traffic signals that potential clients already recognize your firm enough to seek it out specifically.

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What law firms have the most brand recognition in the U.S.?

Hennessey Digital’s annual report on Law Firm Branded Search Traffic has the answer.

Our 2024 results reveal not just who’s winning in visibility, but how strategic branding drives client trust and more cases for your firm. How do law firms rank in 2024 compared to our 2023 Branded Search Study?

How to get more branded traffic for your law firm?

Branded search traffic gives you a competitive advantage both in your market and for targeted practice areas for which you’d like to attract more cases. It also often results in higher-qualified leads. You don’t need deep pockets to attract more branded traffic, you just need to be strategic.

Here’s a checklist to help you build a strong, memorable brand and consistently reinforce it across various marketing channels to generate more branded traffic:

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Your law firm will soar to new heights
A Great Website Can Make All the Difference

It may be time for an upgrade! At Hennessey Digital, we help law firms achieve better results – traffic and leads – with professionally designed, responsive websites. Learn more about our law firm web design services.

Building branded search traffic takes time, but by combining strong branding with effective marketing and exceptional client service, your firm will become the go-to name in your practice area.

Methodology

For this study, we analyzed the estimated branded search traffic from a sample of more than 15,000 law firm websites as measured by the SEO tool Semrush. The data reflects the monthly estimated branded search traffic for September 2024. The list included top personal injury law firms by DMA selected to provide a comprehensive view of the overall competitive landscape for lawyers. Firms were ranked if their headquarters are based in the cities listed in the study.

Authors & Research Design Team

Cindy Kerber Spellman Senior Director of Marketing

Stanislav Ivanov Senior Data Scientist

Jasper Prince Graphic Designer

Gabriel Coronado Software Engineer I

Blin Kazazi CTO

Scott Shrum President & COO

Jason Hennessey Founder & CEO