We won’t sugar-coat it: search engine optimization for law firms is very tough because so many lawyer websites compete for the same top spots on Google. As a lawyer, you know what it takes to win cases, but success in the courtroom doesn’t always translate to success in search engine rankings.
You need a beast of an SEO strategy that is tested and proven to rank law firms and increase your visibility in search results in order to have a chance of competing and growing your firm.
Lawyer search engine optimization is the process of improving your law firm’s website and online listings to make them more visible in search engines like Google.
When done right, SEO is a powerful organic marketing channel that brings in highly motivated, high-converting legal case leads and more signed cases. It’s a marathon, not a sprint, and provides a great return on investment.
But to achieve massive growth with SEO, you must implement a fierce SEO strategy that puts the intricacies of the search algorithms to work for you.
Improves Your Law Firm’s Search Engine Rankings
SEO helps your law firm’s website rank higher in search engines, making it easier for potential clients to find your legal services.
Drives More Organic Traffic and Signed Cases
SEO drives more visitors to your law firm’s site from search engines, generating more leads and signed cases that help grow your practice.
Enhances Your Law Firm's Online Brand Recognition
SEO makes sure your law firm's brand shows up more often in search engines, increasing your firm’s brand recognition and authority online.
Strengthens Your Law Firm’s Online Reputation
SEO helps build a positive online reputation for your law firm by increasing your firm’s visibility, leading to increased trust and ultimately potential clients choosing your firm over others.
Law firms that want to dominate the legal market look to Hennessey Digital as their digital marketing and law firm SEO partner to get more quality leads and signed cases.
Work with Hennessey DigitalThe bottom line: Hennessey Digital’s law firm SEO services help top law firms grow their legal practices and thrive online.
By offering a suite of cutting-edge SEO services specifically designed for law firms by the best minds in digital SEO marketing for lawyers. (And a lot of hard work.)
Do you want to know how your law firm’s site “measures up” when it comes to SEO?
Our website SEO audit analyzes your law firm’s website, identifies missed opportunities in your SEO strategy, and details the changes and improvements needed to achieve SEO success.
Want to rank above lawyers in the cities and locales where your firm practices law?
Our local SEO service optimizes all of your online presences in search, including your site, Google listings, and online directories, to help your legal brand rise above competing lawyers in the areas your firm practices in.
Want to ensure that your site’s technical performance beats competing firms?
Our technical SEO service analyzes your law firm site for Core Web Vitals, crawl budget, and page speed issues, and fixes them so your website loads faster, performs better, and is more user-friendly than your competitors.
Do you want to know how your law firm’s site “measures up” when it comes to SEO?
Our on-page optimization service optimizes your web pages and content using cutting-edge natural language processing (NLP) techniques to push your web pages higher and ensure your content is optimized for both search engines and users.
Need content for your site that engages your audience and answers legal questions and search queries that appear in search engines?
Our content creation and marketing services create content that builds trust with your audience and enhances your law firm’s website visibility in search engines. It’s written with potential clients in mind to increase engagement and online leads in practice areas that matter to you.
Looking for an SEO partner that will implement a proven, tried, and tested SEO strategy for your law firm?
SEO doesn’t stop with on-page, technical, local SEO, or content creation. Our SEO strategists will develop a tailored SEO strategy that executes the plan your law firm needs to rank better in search results and increase online leads.
Read our SEO case studies outlining how we improved search rankings, increased the number of legal case leads, and helped law firms grow their practices.
“My account manager is extremely responsive, as are the writers and technical workers. We have refined our efforts and I am getting an excellent ROI now, better all the time. This company is the real deal. I only wish I made the decision to hire them sooner.”
Verified Review"I learned more about SEO in a one-hour call than I did for the past 15 years with a previous company. I had a clear understanding of what was lacking in my website's SEO management and how to improve the deficiencies. I also had a front seat to the tools that Hennessy used to analyze the metrics. This was pretty powerful to help me see the technical data firsthand and not just "word of mouth."
Verified Review"Everything has fallen well within my high expectations. The quality of the product is paramount and it is the single best expense that I pay each month. The results in terms of high quality-leads make it easy to follow what is being done and what impact it is having. I feel like I am an insider in their highly-effective enterprise. I have seen my leads skyrocket in a very, very short timeline, and feel like Hennessey Digital celebrates my wins with me.”
Verified ReviewUse this guide to help you navigate important search engine optimization strategies and topics to improve your law firm’s online visibility and increase traffic to your law firm website.
SEO for law firms is a hyper-competitive space. There’s a high volume of local and national lawyers competing in the same market across the United States. Additionally, a person’s needs for legal counsel are so personal and specific that their online search behavior and words they choose to describe their situation or need have a broader range of variety than they normally would for other services.
Fierce competition makes SEO for lawyers a difficult space to win. Because leads can be so valuable, law firms spend thousands of dollars on SEO strategies to optimize their websites so that they appear in organic search results for top keywords.
Yes! Every law firm needs a website that is optimized for Google and conversions in order to attract new clients on a regular basis. By optimizing your website for Google, you can improve its visibility in search engine results, making it easier for potential clients to find you. Also, optimizing your website for conversions ensures that visitors have a positive experience and are more likely to contact you.
Much is said about the benefits and drawbacks of SEO and PPC for law firms. Hennessey Digital helps firms with successful strategies for both! A law firm digital marketing budget will depend on several factors, including the firm’s target geographical location, law practice area(s), and competition.
SEO and PPC work in tandem to bring in more leads an d grow a business. Because consumers increasingly find and select an attorney based on organic search results, law firm SEO is a better investment for the long term. Paid media or pay-per-click ads generate short-term gains and leads.
Some clients do both SEO and PPC; some use only one or the other. Choosing the right mix really depends on your law firm’s goals and expectations.
Like most law firm digital marketing scenarios, it depends. It’s important to hire the right agency to work with your law firm and help you achieve your business goals. Agencies like Hennessey Digital have a depth of experience in consumer behavior, digital marketing technologies, and analytics.
We always stay on top of changes by Google and other platforms that can affect how your website performs for your business. That said, factors that affect how much SEO for law firms can cost include:
In addition to law firm SEO, Hennessey Digital helps top firms grow through: