Law Offices of Adam Smallow

A Baltimore-area lawyer needed rapid growth to land
more high-value cases.

Lawyer Adam Smallow, regarded for his unmatched enthusiasm for helping the injured get justice, needed a boost in his website’s performance to secure more leads and land high-quality cases.

The Challenge

Before the law firm started its engagement with Hennessey Digital, was a small firm with big goals.

Adam Smallow came to us with a big challenge: he wanted to build his brand and rank for high-value keywords such as “car accident” and “truck accident.” He wanted to compete with bigger firms (with larger advertising budgets!) and use law firm digital marketing to transform his digital presence to get more leads and cases.

Adam Smallow

“Before Hennessey Digital, on our best day, we were treading water… quite frankly, we were falling behind.”

- Adam Smallow

Our Strategy

Client experience is top of mind for Adam Smallow, so we started by rebuilding his website,, on the WordPress Genesis platform to ensure visitors to the site had a smooth, positive experience discovering the information they need.

We then completed a full website audit to identify gaps in content and areas for improvement in site structure, link building, and technical SEO.

Hennessey Digital’s Content team created a robust law firm SEO strategy to get pages to rank on Google for desired keywords and revamped the site’s existing web pages about auto accidents in order to optimize the law firm’s legacy content.

The Results

  • 3x increase in leads
  • Doubled the number of signed cases
  • Higher-quality leads from across the state

Everything is on an upward trend for The site has many local, high-quality links and site speed on mobile and desktop have improved dramatically – which the Google algorithm loves when determining page rank.

The firm reports a sharp increase in quality leads not just from the local area, but from all across the state of Maryland.