Where We Run Your Law Firm's PPC Ads
When most lawyers think of PPC, they think Google Ads — and Google is where we start. But a comprehensive strategy goes further. Here are the best platforms for law firm PPC advertising:
Google Ads
Google Ads (formerly Google AdWords) is the world's leading online advertising platform. With its vast reach, law firms can target users based on keywords, interests, demographics, and more. Google Ads offers search ads, display ads, and video ads — all designed to help you secure qualified leads from the most high-intent search environment on the internet.
ChatGPT Ads
ChatGPT Ads ChatGPT and LLMs is rapidly becoming influential search platforms in the world. Roll outs of ad platforms such as ChatGPT Ads are among the newest and most forward-looking channels in legal PPC, enabling advertisers to tap into that user adoption. As more potential clients turn to AI to research legal representation and find attorneys, Hennessey Digital is ahead of the curve leveraging it for businesses to position clients in the results feed at the exact moment someone is asking for help, and our internal research shows it is working in driving site traffic and leads.
Microsoft Advertising
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Facebook & Instagram Ads
Want to know how your website “measures up” when it comes to SEO? Do you know there is room for improvement but aren’t sure where to start? A website SEO audit will help you uncover missed opportunities in your SEO strategy and detail what steps should be taken next to achieve SEO success!
LinkedIn Ads
Want to know how your website “measures up” when it comes to SEO? Do you know there is room for improvement but are n’t sure where to start? A website SEO audit will help you uncover missed opportunities in your SEO strategy and detail what steps should be taken next to achieve SEO success!
YouTube Ads
Want to know how your website “measures up” when it comes to SEO? Do you know there is room for improvement but aren’t sure where to start? A website SEO audit will help you uncover missed opportunities in your SEO strategy and detail what steps should be taken next to achieve SEO success!
Reddit Ads
Reddit is where people go to ask real questions, including ones about legal matters and law firm recommendations. Given the highly engaged, topic-specific communities (called subreddits) on Reddit, Reddit Ads allow your firm to reach users who are actively researching their legal situation, venting about a problem you solve, or seeking attorney recommendations. Targeting on Reddit is interest- and community-based, making it a powerful channel in your law firm digital marketing strategy to reach prospects early in their decision-making journey.
How to Launch a Law Firm PPC Campaign
Running successful PPC ads for your law firm requires planning, strategy, and continuous improvement. Here's the process we follow with every client:
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Define clear and measurable goals — whether that’s increasing qualified consultations, improving visibility in key markets, or generating more signed cases.
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Conduct keyword research using tools like Google Keyword Planner to identify what your potential clients are searching for — and assess competition to ensure you can win where it matters.
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Write concise, enticing ad copy that highlights your firm’s unique selling points. Make use of ad extensions — call extensions, sitelinks, and more — to give potential clients additional ways to reach you.
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Choose the right platforms and targeting. Configure geographic targeting (local is crucial for law firms), set ad schedules, and select device preferences.
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Monitor, optimize, and improve. Track click-through rates, conversion rates, and cost-per-click — then make data-driven adjustments to keywords, copy, bids, and landing pages. Continual optimization is what delivers the best ROI.
