Law Firm Digital Marketing

Law Firm Digital Marketing

It’s Your (Legal) Competitive Advantage

You Have To Fight To Win Online.

The legal industry is competitive.(Like You Didn’t Know)

HENNESSEY DIGITAL UNDERSTANDS YOUR UNIQUE CHALLENGES.

We got our start doing SEO for lawyers, and we’re here to help you succeed.

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WE’RE NOT ALL TALK, EITHER.

We put numbers on the board, and our results speak for themselves. Check out our case studies to see how we’ve helped law firms win.

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Beat the competition with the best in the digital marketing business.

Start Winning With Hennessey Digital »

The most expensive keywords out there are legal industry keywords.

Don’t believe us? Google it. (We’ll wait.)

Running a law firm isn’t easy, and the competition for qualified leads and signed cases is tough. We get it.

Our founder and CEO Jason Hennessey has been reverse-engineering the Google algorithm for over 20 years, and our agency focuses on SEO and digital marketing for the legal industry.

Being an attorney is hard enough. Let us make it easier with a digital marketing strategy to win online.

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Why Do I Need Digital
Marketing For My
Law Firm?

Many of us are constantly online, and that’s not looking to change post-pandemic. How people shop and look for information has changed, and online marketing is crucial to the success of your business.

Internet marketing works in tandem with traditional marketing methods like outdoor advertising (billboards, bus ads) and broadcast advertising (TV and radio) to tell a cohesive brand story. Your law firm’s brick-and-mortar location must be represented online—and that’s where Hennessey Digital comes in.

If you want to get noticed online, you need a range of digital marketing strategies – from your website to social media and more – to generate traffic, engage your audience, and turn clients into fans of your business. Digital marketing gets you more qualified leads and signed cases.

Law Firm Practices We Serve

Personal Injury Law Firms
Car Accident Law Firms
Family Law Firms
Medical Malpractice Law Firms
Bankruptcy Law Firms
Civil Rights Law Firms
Mass Torts Law Firms
and many more!

A New Breed of Legal
Digital Marketing

At Hennessey Digital, we take a holistic approach to digital marketing by offering a range of services. This allows us to help our clients attract traffic and customers from a variety of channels.

We start by auditing law firms’ existing marketing campaigns and websites to find the gaps and lay out a strong marketing foundation. Our in-house experts in SEO, paid media, creative services, and content marketing get to work, attracting new customers month after month.

(And we’re always looking for top talent to join our team, so if you’re a digital marketing pro looking for a new gig, check out our Careers page for our job openings!)

Law Firm Digital Marketing Guide

Digital marketing for lawyers helps you boost your law firm’s visibility and attract more leads and signed cases. Through tailored digital marketing strategies that are designed to enhance your online presence, such as SEO, PPC advertising, social media, website development and more, you can stand out in highly-competitive markets and efficiently grow your practice.

  • Law Firm SEO – The most valuable digital marketing strategy you can invest in for your law firm is search engine optimization (SEO) so that your firm ranks high on Google and generates quality website traffic and leads. This strategy is a marathon, not a sprint, and delivers a strong return on investment.
  • Law Firm Digital Marketing Strategies – There are multiple online channels and strategies to help your firm be found online. From law firm SEO to social media marketing and PPC for lawyers, our guide helps you cut through the noise to focus on specific law firm digital marketing strategies that are effective in driving traffic, leads and cases for law firms of any size.
  • Law Firm PPC – Pay-per-click advertising helps your firm appear at the top of search engine results with targeted ads that reach potential clients. It ensures your firm’s visibility and is a cost-effective, measurable way to drive website traffic and generate high-quality leads.
  • Benefits of Google Analytics (GA) for Law Firms – Google Analytics can tell you about your law firm website’s traffic volume and traffic sources, but when put to work for your firm’s digital marketing, it can guide your growth and efficiency with many more data-informed decisions.
  • Law Firm Content Marketing – Content marketing helps your law firm establish authority and build trust by providing valuable information that addresses client needs or legal concerns. It improves your SEO rankings, drives more organic traffic to your website, and plays an important role in generating qualified leads.
  • Lead Generation for Lawyers – Generating leads for your law firm is essential to business growth. A holistic approach to lead generation that factors organic leads from your website, PPC advertising to drive leads, referrals and word of mouth, and other strategies outlined in this guide is sure to set your firm up for ongoing success.
  • AI for Law Firms – Artificial Intelligence (AI) for law firms is rapidly creating new opportunities and efficiencies, from client communications to marketing to research and case management. There are many advantages to using AI-supported tools, though AI also has some limitations for the legal industry. Check out our guide to AI for law firms to discover how you can approach AI, the types of tools and resources available for lawyers, and to learn how the adoption of AI can be valuable for your firm.
  • Law Firm Web Design – A well-designed website is critical to the success for any law firm. It establishes trust, informs and educates clients, and is a valuable lead generation channel. A well-optimized website is also your key to driving site traffic and being discovered on Google when someone is searching for your services. This guide provides you with the fundamentals you need to create an effective law firm website that converts site visitors to clients.
  • Google Maps Marketing for Law FirmsGoogle Maps marketing is a valuable local SEO strategy that enhances your law firm’s local visibility, making it easier for potential clients in your area to find your services. By optimizing your Google Business Profile, your law firm can appear in local search results, generate high-quality leads, and attract more reviews. This approach strengthens your firm’s online presence and helps establish trust with clients searching for legal expertise nearby.
  • Video Marketing Best Practices for Lawyers Video is a visual and effective digital marketing tool to engage prospective clients and create personal connections, share your firm’s stories, or delight with entertaining content. These tips will help you build your brand and get noticed using video to market your law firm.
  • Law Firm Business Plan Template – Having a business plan provides you with a clear roadmap for achieving your law firm’s goals and supports long-term stability and informed decision-making. Download our business plan template for law firms as a guide to set your firm up for success.
  • Law Firm Marketing Plan Template – Set your firm up for success with these templates to help guide your law firm digital marketing strategies. Access templates to create your law firm’s marketing plan, monthly marketing strategy, blog calendar, social media posts, content strategy, and more.
  • American Bar Association (ABA) Marketing Rules for Lawyers – The legal industry has strict guidelines for marketing your law firm and attracting new clients. These guidelines evolve over time so it’s important to stay up to date on the do’s and don’ts of marketing for your firm to ensure you’re set up for success.
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Welcome to Hennessey Digital, the agency you wish you’d hired first.

Win in the marketplace with a holistic approach to digital marketing for law firms.
You’ve tried the rest. Ready to work with the best?