According to a Pew Research study, nearly 30% of adults say they are “almost constantly” online. Even more noteworthy? That figure has been steadily increasing over the past three years with no signs of slowing down.
This is all to say that where and how people shop has also evolved. Online marketing is becoming increasingly important as businesses strive to reach potential customers where they’re at – online.
Want to get your business noticed online? If so, you’ll want to employ a range of digital marketing services to generate traffic, engage your audience, and turn fans into loyal customers.
What are Digital Marketing Services?
Digital marketing services are services that help business owners (like you) market and advertise their businesses online. Digital marketing utilizes a range of channels, such as organic search, social media, and paid advertising.
Marketing has gone digital due to the increase in consumers flocking to the web to find brands and buy products. Traditional methods (like TV and print ads) are on the decline, so modern brands need to step up and go digital if they want to reach as many customers as possible.
Who Needs Digital Marketing Services?
Any brand, blog, or website that wants to attract customers online can benefit from digital marketing services. If your goal is to generate traffic and turn that traffic into buyers, then you’ll want to adopt a holistic digital marketing strategy.
There are many types of businesses that employ digital marketing services, including:
- Ecommerce
- Retail
- Local businesses
- Restaurants
- Hotels
- Travel / Tourism
- Beauty / Cosmetics
- Health & Wellness
- Law firms
- Construction / Contractors
- Software (SaaS)
- Telecommunications
- Blogs / Online Magazines
This list is by no means exhaustive, as any business that aims to increase their online presence can benefit from digital marketing. The type of digital marketing you choose will depend on your business goals, the channels your audience engages with the most, and your budget.
How Much Do Digital Marketing Services Cost?
Digital marketing services are typically priced based on what the business is trying to accomplish with their marketing. For example, a business owner who wants to generate 10,000 website views per month is likely to pay more than someone who has a goal of 1,000 views per month.
At the same time, different types of services utilize different payment structures. Pay per click ads, for example, require that a business owner pays a fee for every click on their ad, but a business owner is likely to pay a monthly rate for search engine optimization services.
The best way to determine how much digital marketing will cost for your business is to contact a reputable digital marketing agency or consultation and request a custom quote. A professional will be able to consider your goals and budget to determine which services you will need and how much they will cost.
What Are The Major Digital Marketing Services?
There are many types of digital marketing services. Each involves utilizing a unique channel to generate traffic and turn those views/website visitors into customers.
Here are the major digital marketing services to consider for your business:
Search Engine Optimization (SEO)
SEO is a type of digital marketing that involves optimizing a website so it will rank high in the organic search results (typically in search engines like Google and Bing). An SEO service provider will ensure that your website is fast, functional, user-friendly, and is optimized for select keywords so your website attracts clicks from organic search.
Website Development
In this digital age, most businesses see the importance of having a website, which can serve as a landing page for incoming traffic and actively generate traffic (through SEO). Website development services help you create a professional, engaging website that entices visitors to turn into paying customers.
Social Media Marketing
Social media channels like Facebook, Twitter, Instagram, and LinkedIn can work to earn your business more followers, direct traffic to your website, and even earn you direct sales. Social media marketing, then, involves creating engaging content that’s going to get users buzzing about your brand and contacting you to learn more about your products and services.
Pay Per Click (PPC) Advertising
Facebook Ads, Google Ads, and Instagram Ads are all types of pay per click ads which generate clicks and leads for your brand. For this type of advertising, you pay a fee for every click you get on your ad. PPC can be a great way to generate traffic, leads, and revenue, fast.
Content Marketing
Brands utilize content marketing to get their blog posts, web pages, resources, and social media posts seen by prospective customers. With content marketing services, you can circulate your content to a wider audience, generate visibility for your brand, drive sales, and boost your brand’s online authority.
Our Approach
At Hennessey Digital, we take a holistic approach to digital marketing by offering a wide range of services. This allows us to help our clients attract traffic and customers from a variety of channels.
We start by auditing a business’s existing marketing campaigns and website to find the gaps and layout a strong marketing foundation. Then, we employ SEO, social media marketing, and PPC to attract new customers month after month.
Get Started with Digital Marketing Services
Is Digital Marketing A Good Career?
With so many businesses turning to digital marketing in order to grow, there is an increasing demand for quality digital marketing professionals. Whether you offer a range of services or choose to specialize in a single channel, you can have a lucrative career in the online marketing world.
Why not join a team of digital marketing professionals that has a reputation for earning clients amazing results? Check out our Careers page to kickstart your digital marketing career.
