What Are Digital Marketing Services?
As a business owner, your job doesn’t stop once a new customer comes through your physical or virtual door. Keeping customers happy is one thing; attracting new customers month after month is another.
To keep new business coming your way, you need a marketing strategy that puts your business in front of potential customers on a regular basis. This involves increasing your online presence, driving visitors to your website, and turning that traffic into new leads.
Digital marketing services work to attract new customers to you through the use of online marketing platforms, data-driven marketing tactics, and high-converting content.
Why Invest in Digital Marketing Services?
With more and more consumers flocking online to find new brands (between 70-80% of people research a company online before making a purchase), it’s becoming crucial that businesses establish an effective digital marketing strategy.
Not only is digital marketing a great driver of brand awareness, it can actively attract new customers on an ongoing basis, preventing the common “feast or famine” cycle that many businesses fall into.
The statistics don’t lie: 46% of small businesses focus on marketing and advertising alongside establishing new customer relationships (60%) and increasing revenue (72%). Customer retention AND acquisition are both high priorities.
Benefits of Digital Marketing
The benefits of digital marketing are endless, as one’s strategy can be multifaceted, cover a wide variety of platforms, expand to new markets, and evolve over time. That said, these are the top perks to expect after investing in digital marketing services:
- Increased awareness of your brand
- Increased social media following and engagement
- Increased Google rankings and website traffic
- Greater email list growth and email engagement
- Improved ROI on paid ads (Facebook Ads, Google Ads, etc.)
- Increase in leads, subscribers, and sales
- Greater customer retention and more repeat business
- More publicity, interviews, and features in industry publications
Like we said, the benefits don’t stop there. If you want to experience the massive growth that can come from online marketing, then it’s time to establish your own digital marketing strategy.
Should You Hire a Digital Marketing Agency?
Now the question is: Do you take the DIY approach to your digital marketing or hire an agency?
While there are pros and cons to both, the answer ultimately depends on your business goals, the amount of time you have to personally invest in your marketing, and your budget.
If you take the DIY route, you may save money on your marketing, but you are costing yourself time by implementing tactics through trial and error. You also risk paying out more in the long-run by making costly mistakes or failing to see results from your marketing efforts.
By contrast, hiring an agency will cost you significantly more in the short-term, but you’re more likely to yield profitable results because you have that expertise on your side. A professional will know how to create a customized digital marketing strategy, manage the technical side of your marketing campaigns, and yield the best return on your investment.
This is all assuming you find a reputable agency, so be sure to do your due diligence in comparing your options. Read client reviews, ask for references, and, preferably, request a free consultation to discuss your options.
Types of Digital Marketing Services
Many digital marketing agencies specialize in a particular type of marketing while others might offer a wide range of services. If you are looking for a one-stop-shop, you might want to consider an agency that offers many types of services. These types of services might include:
Website Design & Development
Website design and development covers everything you need when it comes to designing, publishing, and managing your website. Your chosen agency or developer will work with you to design a professional website with full functionality, user-friendly site structure, and mobile optimization.
Search Engine Optimization (SEO)
SEO is the practice of optimizing your website and other online profiles to rank high in search engines (namely, Google) to drive traffic to your business. SEO professionals will implement on-page, technical, off-page, and sometimes local SEO to increase your site’s visibility in search engines and attract more potential customers.
Social Media Marketing
You’re likely familiar with social media platforms like Facebook, LinkedIn, Instagram, and Twitter; well, these platforms require their own digital marketing strategies. A social media marketing agency will help you create the right content for each platform, attract new followers, boost engagement, and drive more traffic to your website.
Content marketing involves creating engaging, audience-focused content and marketing that content across a variety of platforms in order to attract new customers. Typically, content marketing teams will assist you in creating click-worthy blog content and then marketing this content on social media, to your email list, or through SEO.
They say “The magic is in the list” – the email list, that is. Your email list is one of your business’s most important assets because it can be a consistent source of new and recurring business. Email marketing services help you create data-driven campaigns to drive clicks and even land direct sales through your email list.
Pay Per Click (PPC) Advertising
Want to see results fast? PPC involves running paid ads to put your brand in front of prospective customers. The catch is that you pay a specific cost per click, which means you only pay if a user clicks on your ad. Improve your cost per click over time and you can see massive, quick returns on PPC advertising.
Inbound Marketing / Lead Generation
“Inbound marketing” is an umbrella term for any type of marketing that works to attract prospective customers to you – without the use of outreach or other invasive marketing tactics. Lead generation agencies might use inbound or outbound marketing to earn you more leads, so you don’t ever have to worry about keeping your pipeline full.
How Much Do Digital Marketing Services Cost?
The prices for digital marketing services depend on the number of services you choose, the type of service, and what results you’re trying to generate. However, a ballpark figure for small to mid-sized businesses’ marketing budgets is $2500-$12,000 per month.
Want to know how much digital marketing will cost for your business? Request a free estimate from a trusted digital marketing agency.
Get Started with Digital Marketing Services
When it comes to digital marketing, most businesses want to see amazing results, fast. You don’t have time to waste waiting for the traffic and sales to come trickling in, so it’s time to take a more proactive approach.
With digital marketing services, you’ll have a team of experts helping you maximize the return on your investment, attract the right type of audience, and turn website visitors into new customers. Get serious with your digital marketing and request a free quote for reliable online marketing services today.