As a busy attorney and business owner, it can be difficult to find enough time in the day to plan your law firm digital marketing strategy, create content, post on social media, AND manage client relationships.
You need a fast yet effective way to get organized! That’s where ready-to-use marketing templates come in!
With these law firm marketing templates, you’ll save time and money when it comes do developing your marketing strategy. From law firm SEO to blogging to social media, use these sample templates to stay organized and on schedule with your marketing!
Free Template: Law Firm Marketing Plan
Create your law firm marketing plan in just a few steps. Simply download the PDF or make a copy of the document in Google Docs. The Free Law Firm Marketing Plan Template includes pre-formatted sections, like Executive Summary, Budget, and Posting Calendar.
Free Template: Monthly Marketing Strategy
Plan your law firm marketing strategy for the year with the Monthly Marketing Strategy Template. This sample law firm marketing plan template spans from January to December and includes a Content Ideas section and a Posting Calendar. Simply download, create a copy, edit, and start posting!
Free Template: Blog Posting Calendar
Blogging consistently on your website helps drive more traffic and leads to your law firm. Get help with planning your content topics, scheduling your posts, and staying on schedule with the free Blog Posting Calendar Template for law firms.
Free Template: SEO Content Strategy
Search Engine Optimization (SEO) is the practice of optimizing your website content so you rank high in Google, attracting more traffic. The free SEO Content Strategy Template helps you conduct keyword research, create a content strategy, and optimize your blog posts and web pages. You’ll be well on your way to more traffic and leads!
Free Template: Google Ads Strategy
Google Ads is Google’s own pay-per-click (PPC) advertising platform where you “bid” on keywords to drive leads from Google Search. These ads rank above the organic search results and in Google Maps. Use the Google Ads Strategy Template to identify target keywords, write ad copy, set your ad budget, and monitor your Google Ads like a pro.
Free Template: Social Media Calendar
Plan your social media marketing calendar for Facebook, Instagram, LinkedIn, and more. Use the Social Media Calendar Template to organize content topics, set due dates, and stay consistent. Social media marketing is a great way to attract more law firm clients and engage your audience.
Best Planning Tools for Law Firm Marketing
Free marketing templates are great, but did you know there are tools to automate all of your content and scheduling? Below are our favorite tools to streamline your law firm marketing from start to finish.
Buffer
Buffer is a content planning, publishing, and performance monitoring tools that makes it easy to stay on top of your marketing schedule. Get started with their vast library of content ideas, create landing pages in minutes, and automate posting to your social media channels like Facebook, Instagram, TikTok, and Twitter.
Hootsuite
Hootsuite is a marketing management tool, similar to Buffer, that automates content posting and offers a range of exciting features. Tap into their Social Listening, Engagement, and AI Content tools to elevate your marketing. Hootsuite is truly one of the best marketing software solutions on the market!
ConstantContact
ConstantContant is a digital and email marketing platform best known for its email templates and “drip” campaigns. Send automated emails to new clients, follow up on leads, create a recurring newsletter, and ask happy clients for reviews, all with ConstantContact’s emailing tools.
Customize Your Law Firm Marketing Plan
The performance of your law firm marketing depends on your ability to tailor your content and campaigns to the needs of your prospective clients. There’s no “one size fits all” approach to marketing, so a template can only get you so far. Here are a few tips on how to customize your law firm marketing plan.
1. Tailor Your Messaging
Craft content that resonates with the unique experiences and pain points of your target audience. Use terms that reflect their concerns and the legal outcomes they want to achieve, whether it’s compensation, justice, or resolution.
2. Test Various Channels
Different audiences prefer different platforms. While some may engage with social media, others may look for information on Google. Diversify your marketing efforts across various channels to reach a broader audience. Monitor the performance of your marketing (with analytics) to see what’s working and what isn’t. Adjust accordingly!
3. Set Measurable Goals
Define the specific, measurable, achievable, relevant, and time-bound (SMART) goals for your marketing efforts. For example, do you want to increase website traffic by 20% in six months? Set this as a milestone. Monitor important metrics like your lead conversion rates, website traffic, and client engagement to evaluate the effectiveness of your marketing.
4. Create a Schedule That’s Sustainable
Many law firm business owners make the mistake of planning a ton of content, getting overly ambitious with their posting schedule, and then burning out. Don’t let this happen to you! Be realistic about when you’ll be able to post, even if it’s just a few times per month. It’s better to post less content but with consistency, than a lot of content inconsistently.
Bonus Tips: Get Creative with Your Law Firm Marketing
Once you’ve built out your marketing plan and are posting consistently, it’s time to take it up a notch. Here are some bonus tips to achieve better results
- Add CTAs: Include a call-to-action in the imagery and/or caption of your social media posts to entice people to take action, such as booking a consultation or calling you on the phone.
- Land Media Placements: Reach out to niche- and industry-specific magazines and websites to get featured. This may include interviews or guest posts, which can help with your visibility.
- Share “Social Proof”: Post reviews and testimonials from happy clients to build trust with your audience. People love to see that past clients can vouch for your services.
- Post with Videos and Images: Play around with graphics, photos, and/or videos to add visual appeal to your post. Aim for media that’s eye-catching, relevant, and professional.
- Drive Leads with Paid Ads: Consider running paid ads on Google, Facebook, LinkedIn, or Instagram to generate more leads, particularly in a competitive market. Law firm PPC is a great complement to organic marketing efforts.
You’ve got a plan — time to put it into action! At Hennessey Digital, we help law firms and legal professionals stay consistent with their marketing through SEO, social media, content marketing, and paid ad strategies. We’ll be your out-of-house team helping your business get found and attract more clients!
So what are you waiting for? Get started with professional, results-driven digital marketing services with Hennessey Digital. We’d love to work with you.
