CASE STUDY

Bogin, Munns & Munns

Founded in 1979 by two brothers, Bogin, Munns & Munns
is a legacy Florida firm with a unique story.

Bogin, Munns & Munns

What started as a personal injury law firm and real estate law firm with one location has grown to 13 locations, serving clients ranging from individuals to Fortune 500 companies across Florida.

Bogin, Munns & Munns
Bogin, Munns & Munns

The Challenge

Before the firm started its engagement with Hennessey Digital, the Bogin, Munns & Munns website had only been updated periodically and was built in such a way that Google didn’t even recognize it.

Although the site had been migrated to WordPress, it was done by agencies that weren’t in the legal marketing space and did not recognize how competitive the industry is. Bogin, Munns & Munns was showing up on pages 3 and 4 of search results – missing out on valuable real estate on Google to help drive leads and increase their caseload.

Our Strategy

Hennessey Digital implemented a complete rebuild of the Bogin, Munns & Munns website to overhaul the site structure and improve site navigation.

Our strategy included law firm SEO best practices, such as creating and publishing content on an ongoing basis to signal to Google the website was current and relevant – thus, improving SEO results for the law firm. We designed and built templates for the firm’s practice areas, and as a result of these strategies, the value of the site’s organic search traffic continued to rise.

BEFORE
Before
AFTER HENNESSEY DIGITAL
After Hennessey Digital

The Results

  • Ranking On Page 1 Of Google For Many High-Value Keywords
  • Ranks In The Top 3 Positions Of The SERP For The
    Law Firm’s Most Valuable Keywords

“We’ve devoted the first year of our engagement with Hennessey Digital to building out our ecosystem of local content that represents the full scope of everything we do. We’ve been able to get creative and have seen fantastic results overall—and with a site full of #1 rankings, that’s a great place to be!”

Denise Nelson

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