Google Maps is one of the best platforms law firms can use to generate more organic traffic and leads. But in order to rank high in Google Maps, you’ll need the right tools in your arsenal.
Local SEO tools allow all types of businesses to discover keywords, plan their content, and optimize their websites to rank in local Search. Law firms can use these tools to drive traffic and attract new clients as well!
Here are the best local law firm SEO tools you can use to improve your local Search strategy.
What are Local SEO Tools?
Local SEO tools are digital tools that are designed to help businesses optimize their online presence for local Search. Local SEO tools can help you research target keywords, come up with content ideas, uncover technical SEO issues, and so much more, which can help enhance your company’s visibility in the local search results.
Like other types of SEO tools, local SEO tools help you optimize your website and online listings to attract potential customers. They provide valuable insights, data, and recommendations to improve your local search presence and attract clients to you!
Why Use Local SEO Tools?
Local SEO tools provide a wide range of features that can be beneficial to your SEO strategy. For law firms, in particular, local SEO tools can help you optimize your law firm’s website and listings to outrank those of your closest competitors.
Here are a few of the many benefits of using local SEO tools:
- Local keyword research — Local SEO tools help you identify relevant keywords that potential clients are using to find local law firms like yours. You can then use these keywords in your content and generate more traffic.
- Listing management — Local SEO tools help you manage and update your online business listings, such as your Google Business Profile, Yelp, Avvo, Bing Places, and more.
- Keyword rank tracking – These tools can help you monitor your local keyword rankings, impressions, clicks, and other valuable metrics. Seeing this performance data will allow you to gauge your success and make improvements over time.
- Reputation management – Some local SEO tools allow you to monitor and manage online reviews, customer feedback, and PR campaigns. You can generate more positive reviews and ensure you have a positive reputation online.
- Link building – Local SEO tools allow you to assess your competitors’ backlink profiles and identify new backlink opportunities. Backlinks provide authority to your website and can help you rank higher in the local search results.
Best Local SEO Tools List
Local SEO tools provide the features and data you need to build an effective SEO strategy. While there are many different tools to choose from, here’s our list of the very best.
Previously Google My Business (“GMB”), Google’s Business Profile is a free listing platform that allows you to showcase your law firm’s information, hours, reviews, and more. It’s easy to create, easy to update, and can work wonders when it comes to attracting potential customers.
Once created, your Google Business Profile will display in Google Search or Google Maps for people who are searching for services like yours. However, the better optimized your Google Business Profile is, the higher it will rank. So, make sure to provide accurate information, keep your listing updated, and encourage clients to leave positive reviews!
Cost: Free!
Features:
- Claim your business in minutes
- Manage your profile in Search and Maps
- Add hours, photos, posts, and more
- Stand out with positive client reviews
SEMrush is a leading SEO tool that enables business to research keywords, generate content ideas, audit websites, run competitive analysis, and so much more. SEMrush offers a multitude of helpful features to support your local SEO campaigns. You can build, manage, and measure your campaigns all in one place, and even run campaigns across multiple marketing channels. With over 800 million users, it is one of the most popular SEO tools available today.
Cost: starts at $129.95 per month
Features:
- Keyword and competitor research tools
- SEO content editor and on-page SEO
- Backlink audit, analysis, and opportunities
- Social, pay-per-click, and content marketing tools
Yext is a headless Content Management System that empowers brands to engage customers across all of their marketing channels. While this tool encompasses many different platforms and markets, it offers a range of tools specific to local SEO as well. Yext boats a network of over 200 third-party listing publishers to get your business featured in online directories, plus listing management tools, listing analytics, and more. Also, it’s AI-powered search tools can help you discover common user questions and optimize your site content and front-end for better SEO.
Cost: Power Listings plan starts at $4 per week
Features:
- Listings submission, cleanup, management, and analytics
- AI-powered search and content ideas generation tools
- Manage crowdsourced reviews about your services and brand
- Integrates with a wide variety of marketing and SEO tools
Moz is another leading SEO tool and its Moz Local product stands out as one of the best local SEO platforms around. Moz Local itself is a reputation management tool that enables businesses to manage their online listings and increase their local visibility. Some of its key features include ongoing listings sync, which keeps your listings updates across search engines, and automated duplicate deletion, which removes duplicate directory listings.
Cost: starts at $14 per month
Features:
- Manage your listings across search engines, online directories, social media, apps, and data aggregators
- Automate distribution of your online listings across directory sites
- Monitor, read, and respond to reviews from a single dashboard
- Receive alerts for new reviews about your business on major websites
BrightLocal is an all-in-one SEO, citations, and review management platform that helps you improve your local rankings and traffic. It allows your to manage your reviews and online reputation, monitoring client reviews and mentions of your brand. BrightLocal also offers SEO Audits, SEO Reports, and a Local Listing Service.
Cost: starts at $35 per month
Features:
- Monitor and respond to client reviews across multiple platforms, all in one place
- Sync your contacts and send review requests to past clients
- Create new online listings, or manage and cleanup existing listings
Synup is a citation and listings management platform that tracks your business’s performance across search engines, local directories, and review websites. This tool crawls the web to find inconsistencies in your online listings, ensuring your information is accurate and up-to-date. Synup can also track your rankings, traffic, and user reviews. It also boasts a handful of other helpful tools, like its AI-assisted social media management system and its marketing campaigns management solution.
Cost: starts at $30 per location
Features:
- Crawl search engines, directories, websites, and more for mentions of your brand
- Clean up your business information and online listings
- Improve your local, paid, and social media marketing campaigns
- Monitor web rankings, traffic, and reviews
Work with Hennessey Digital to improve your local SEO and attract more clients to your law firm!
The Best Local SEO Tool is a Data-Driven Strategy
The importance of local SEO for law firms cannot be overstated. Your potential clients are using local Search to find law firms like yours! Local SEO tools can help you rank higher, drive more traffic, and generate more leads from local search engines.
But the BEST local SEO tool is having a data-driven strategy. That’s why at Hennessey Digital, we help law firms build their local SEO strategy from the ground up – from keyword research to content creation to listing management and beyond.
Want to take your local SEO strategy to the next level? Reach out to Hennessey Digital today!
Jason Hennessey wrote the book on law firm SEO (literally!). With 20+ years of SEO experience, we help law firms achieve massive growth goals by getting more quality leads and signed cases.
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Frequently Asked Questions
What is the best local SEO tool to use?
Semrush, Google Business Profile, Yext, and Moz Local are just a few of the many local SEO tools you can use to improve your online search presence. However, what constitutes the “best” local SEO tool is somewhat subjective and based on the needs of your business. It is best to research and test out different local SEO tools to see what’s right for you. Some features to try include online listing management, keyword research and on-page SEO, directory cleanup, local SEO analytics, and social media management.
Are local SEO tools worth it?
Local SEO tools are incredibly beneficial when it comes to your SEO strategy. Local SEO tools provide a wealth of data to ensure your search strategy is based on real user interest and organic search volume. It is worth it to invest in local SEO tools because it ensures that your strategy is based on real data rather than assumptions or trial-and-error. An investment in just a single local SEO tool can make a huge difference when it comes to the success of your SEO campaigns.
Why do law firms need local SEO tools?
Law firms need local SEO tools in order to develop a data-driven SEO strategy that’s based on user interests, their target market, and organic search volume for their target keywords. Simply guessing what keywords to use or content to create can result in wasted time and money, with limited results. It is best to use reputable local SEO tools in order to effectively target the right potential clients with the right content across the right organic platforms.