What Does Technical SEO Cost?
Technical search engine optimization (SEO) refers to optimizing the technical components of your website – such as the site structure, speed, and functionality – to drive traffic and customers to your website.
Website owners who want to generate organic traffic from search engines need to invest in all components of SEO in order to get their websites to rank in the search results. While many choose to take the DIY route, many others employ the help of a trusted SEO professional.
The cost of technical SEO varies from website to website and business to business. To gain a better estimate of how much technical SEO costs for your website, you need to consider which technical SEO services you need as well as the size of your website.
Types of Technical SEO Services
Technical SEO primarily involves optimizing your website to help search engines crawl and index it, which in turn helps increase search visibility.
The technical SEO services you need will greatly depend on how optimized your website currently is and what your goals are in terms of SEO. These technical SEO services might include:
- SSL application
- Completion of a technical SEO audit
- Creation and submission of an XML sitemap
- Site load speed optimization
- Image file size optimization
- Creation of a mobile version of your website
- Elimination of broken pages and links
- Elimination of mixed and duplicate content issues
- Identifying and disavowing toxic backlinks
Not sure what your website needs in terms of technical SEO? Contact a trusted technical SEO professional for an assessment and quote.
Technical SEO Audits
A technical SEO audit identifies any existing technical issues that may exist on your website. These issues might include broken links, slow website load speed, mobile optimization issues, and more.
It can be difficult to identify these issues on your own if you don’t know what to look for, so we recommend you hire a professional technical SEO specialist to run an audit for you. This is typically the first step in the technical SEO process.
Implementation
Once the technical SEO specialist has identified any existing technical issues, they will have an idea of what needs to be fixed. Due to the technical nature of technical SEO, these issues typically require expert knowledge about how to navigate the backend of a website and SEO tools.
Most technical experts will provide a quote (either hourly or per project) for implementation after they have the results from the audit.
Technical SEO Consulting
Some technical SEO issues can be fixed by the website owner themselves, in which case, it might be beneficial to hire a technical SEO consultant for added assistance. This consultant will advise on what changes need to be made and how to make these changes. Consultants typically charge hourly for their services.
Website Maintenance
Ongoing website maintenance is recommended to prevent future technical SEO issues. Most providers charge for this on a monthly basis. Maintenance services might include updating site security, updating website plugins, monitoring analytics tools, disavowing toxic backlinks, and reducing website load times by compressing large images and files.
Comparing Costs of Technical SEO Services
The cost of technical SEO services for your site will likely depend on the results of your technical SEO audit. Some websites will have more issues than others and some websites are much larger than others. Your best bet is to get a custom quote from a reputable SEO agency.
Note that these costs vary widely, but here are some ballpark figures to consider:
- Technical SEO Audits: $300-$5,000
- Implementation: $55+ / hour; $300+ per project
- Technical SEO Consulting: $100+ / hour; $1,000 / month (on average)
- Website Maintenance: $150+ per month
Get a free quote for technical SEO services
Get Started with Technical SEO for Your Website
Want to drive more traffic and customers to your website? Then you’ll need a website that’s fast, functional, and SEO-friendly. Implementing technical SEO will help you tick those boxes and start attracting the traffic you deserve.
The costs of technical SEO vary depending on whether your site has existing technical SEO issues, how many pages your website contains, and the nature of your SEO goals. While you can research the average cost of audit, implementation, and maintenance services, you should get a customized quote for your site.
Get a free estimate for technical SEO services by contacting Hennessey Digital today.