Hennessey Digital Expands Marketing and Communications Team with Key Hire, Promotion; Taps Former GroupM Communications Exec to Lead Go-to-Market Strategy
Monday, March 22, 2021, North Hollywood, CA – With the hiring of Cindy Kerber Spellman as the organization’s new Senior Director of Marketing and the promotion of Liz Feezor to Director of Communications, Hennessey Digital expands its talent roster for the next phase of business.
Cindy Kerber Spellman joins Hennessey Digital with over 15 years of international experience in marketing, media, and communications. Having worked for top agencies including WPP/GroupM, Ansira, and FleishmanHillard, and driving successful marketing and engagement strategies for national and local brands, Cindy will lead Hennessey Digital’s go-to-market strategy, media relations, and social media efforts to ready the agency for continued success.
The company is a leader in SEO and digital marketing in the legal and services categories with more than 100 employees spanning 8 countries. It has been recognized on the Inc. 500 and Inc. 5000 Fastest-Growing Companies lists for two consecutive years.
“Hennessey Digital is in a prime spot for growth, both in our current offerings and in the evolution of our products and services,” says Cindy. “The opportunity to grow our position in the marketplace and work alongside a collective of experienced, diverse global talent the company has attracted is quite compelling. The caliber of strategy, creativity, delivery and people are among the company’s greatest strengths that I’m humbled to be a part of as we expand into new verticals and bolster the value our solutions bring to clients.”
Hired in 2020 as the company’s Lead Storyteller for the Creative team, Liz Feezor has been promoted to Director of Communications. She brings over 15 years of corporate experience to the role, including consulting work at Oracle, running her own copywriting and creative firm, and publications in VICE, Yahoo!, and Austin Monthly. Liz now leads the internal and external communications strategy for Hennessey Digital, working on the company blog, press opportunities, and partnering closely with Marketing, the Executive team, and leaders in People Success, Sales, and Business Development.
Cindy and Liz will report to Hennessey Digital President & COO Scott Shrum.
CFO Michele Patrick, who leads both the Finance and People Success Teams at Hennessey Digital, is enthusiastic about the organization’s expansion of both talent and services.
“Building Hennessey Digital continues to be a joyous, fast-paced, Formula 1-level ride. We’ve grown exponentially while also implementing multi-dimensional tech stacks across all departments in a newly-founded corporation, all while navigating the effects of COVID-19 on the world economy,” she says. “In tandem with our focus on company expansion, we continue to encourage and empower our team members to expand and reinvent themselves, and Liz is proof of embracing reinvention. With Liz’s promotion to Director of Communications and the addition of Cindy Kerber Spellman as Senior Director of Marketing, we are well-positioned for our next stage of emerging growth.”
With Cindy, Michele, and recent hire Jill Wenk as Director of People Success, the company is growing a group of women leaders based in St. Louis. Look out, Los Angeles: is the midwest the new epicenter for leadership at Hennessey Digital?
About Hennessey Digital
Founded in 2015 by internationally-recognized SEO leader Jason Hennessey, Hennessey Digital has grown from a staff of two to over 100 global employees. Specializing in technical SEO, content marketing, pay-per-click advertising (PPC), conversion rate optimization (CRO), and creative services, Hennessey Digital helps clients get more qualified leads and grow their businesses through a holistic marketing strategy. Hennessey Digital was named to the Inc. 5000 list of fastest-growing companies in America in 2019 and 2020 and was recently recognized as a 2021 Vet100 honoree for the fastest-growing veteran-owned companies in the U.S.
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