Fall conference season is in full swing and we were thrilled to be back in Las Vegas for another legal marketing conference. This time, we checked into the Wynn for Brain Trust Legal Group’s first-ever Legal Marketing & Management Summit, hosted by “The Hammer,” Darryl Isaacs.
What is the Legal Marketing & Management Summit?
The Legal Marketing & Management Summit is a legal mastermind event and a cornerstone gathering bringing together leading attorneys to collaborate and learn from each other. From legal marketing and building a personal brand to managing a remote team, this event focuses on strategies, best practices, growth, and relationships for top lawyers.
Isaacs & Isaacs co-founder Darryl Isaacs hosted a world-class event that we were honored to attend and support as a Platinum Sponsor. Not only is Darryl our friend, but he’s a leader in the legal marketing space and the billion-dollar legal mastermind behind this event.
What we love most about Darryl is that he truly believes in helping people, which was evident throughout the entire event. His focus for this conference was to enable knowledge-sharing among the best of the best, and each session was designed to help, educate, and empower by learning through the successes and failures shared by some of the top attorneys and best legal marketing minds across the country.
This was the first summit for Brain Trust Legal Group and everything was executed flawlessly. From thorough communications before the event to meticulous organization and planning during the show (shout out to Isaacs & Isaacs Marketing Director Haley O’Neal), it was a valuable experience—and one of our new favorite legal industry events.
Legal Mastermind Summit highlights
The summit kicked off with a mixer by the pool, where Hennessey Digital hosted a private haunted cabana adorned with festive décor to usher in “spooky season.” It was a memorable experience for attendees and drew people in for conversations and, of course, photo ops with haunting guests who made a special appearance.
When the conference began, it was full of non-stop learning opportunities. Darryl Isaacs kicked off the summit by speaking on Branding Your Niche in Your Market. With other educational sessions including Becoming a National Name by notable civil rights attorney Ben Crump, attendees were never at a loss for insights and new ideas to apply toward their practices.
Hennessey Digital’s CEO Jason Hennessey was a guest speaker and shared helpful tips about marketing for law firms during the Marketing Q&A alongside Harlan Schillinger, Ben Fisher, and Steven Rabinovici.
One key takeaway for lawyers from this session was that it takes time, hard work, and investment to build a brand. We loved that each member of the panel wasn’t afraid to share not only their victories, but also the realistic challenges that come along the road to success.
What we loved about Brain Trust Legal Group’s Legal Marketing & Management Summit
This entire conference revolved around making connections and creating relationships. We had many valuable conversations with attendees and other vendors, and the Hennessey Digital booth became a networking hub on the event floor.
Attending many legal conferences throughout the year it is always nice to see familiar faces of friends and industry peers, including Andrew Pickett and Adam Smallow.
And it was a real treat to be close to the Russell Media booth, where friend of Hennessey Digital Luke Russell and team hosted an episode of the Lawful Good podcast right from the event floor!
Major themes from the Legal Mastermind Summit
With the focus of this conference being marketing, it’s easy to say that was the hot topic. Taking it a step further, these are the three key themes we saw in education sessions, speaker panels, and conversations with attendees:
- Multimedia content. Lawyers were interested in the value that audio and video content brings, and some even had their own photographers and videographers capturing content during the event.
- Alternative search options. Attorneys were interested in how Gen Z searches for legal help. This included discussions on YouTube and TikTok and what the legal space looks like in search outside of Google.
- Google updates. This was super timely given the back-to-back Google updates within the last month. Our VP of SEO Steve Guberman broke down Google’s September 2022 Updates in a recent post, so our team was well-prepared to discuss this with attendees.
Where we’ll be next
Be on the lookout for Hennessey Digital coming to a legal conference near you! Our next stop will be in Austin, TX at ATAA, and we’ll hop on a plane back to Las Vegas to attend the fall iteration of MTMP.
We cap off October back in Vegas for Trial Lawyers University, and our team will be at select events in late 2022. Hennessey Digital is here, there, and everywhere to educate, illuminate, connect, and discuss all things SEO!