Last month, our Director of Sales Brian Mossman and I packed up and flew to Dallas for a meeting of the minds of the legal industry.
Our friend and client Darryl Isaacs is a leader in the legal marketing space, and his Brain Trust Legal Group is an exclusive gathering of top law firms. The billion-dollar legal mastermind that we met in Dallas represents the highest-achieving law firms in the US.
What is the billion-dollar legal mastermind?
Firms in this elite group must have at least one billion dollars in verdicts and settlements for their clients. With these kinds of numbers, the billion-dollar legal mastermind truly is the titans of the legal industry.
The most aggressive marketers in the country are in this group. And because they aren’t in competing markets, they exchange information freely on what’s worked for them and what hasn’t.
Legal legends like Jim Adler, Gordon McKernan, and Bobby Saadian share their tactics and strategies. Industry leaders like Mike Morse, Richard Harris, Larry Disparti, and Paul Harding get vulnerable about their failures.
These business leaders are bold and unafraid to take risks. This billion-dollar legal mastermind group represents the brightest minds in law and marketing. And when they collaborate, they take their law firms to the next level.
The secrets to their success
When this group gets together, each person presents on a different topic. One law firm owner might talk about billboard and outdoor advertising strategies. Another might present on digital marketing or their latest TV campaign.
Billion-dollar legal mastermind members are so vulnerable and open with sharing what they know in these meetings. They also bring along their intake teams, marketing teams, and support staff to network and learn from each other. In my opinion, this is what makes these law firms so successful.
Brian and I couldn’t be in the room as presentations were happening as vendor partners aren’t allowed for confidentiality reasons. But it was still a total honor to be invited to meet and network with these accomplished business owners.
Hennessey Digital coordinated and sponsored a private dinner in the Dallas Cowboys locker room for the group. It was an incredible experience to literally sit inside football history while being a part of legal history in those rooms.
The more I’m exposed to these masterminds and the amazing individuals in them, the more I’m convinced that these law firm owners are successful because of who they surround themselves with. This is such a smart group of business people, yet they’re so down-to-earth and humble about their achievements.
These groups have been meeting for several years, and all involved are grateful to Darryl Isaacs for bringing us together. Everyone has so much respect for him and what he does for the legal community, and his generous nature is inspiring.
Learn from the billion-dollar legal mastermind in person
This fall, the secrets and strategies of these billion-dollar firms will be revealed at the upcoming Legal Mastermind Summit in Las Vegas. Jim Adler, Mike Morse, and our client Ben Crump are featured speakers, and I’ll be speaking about digital marketing services.
If you’re a law firm that wants to learn from the top minds in legal marketing, you’ll definitely want to attend this event. And Darryl Isaacs is giving his friends and colleagues a 300-dollar discount with code BRAINTRUST—register using this code at https://legalmastermindsummit.com.
Will I see you at the Legal Mastermind Summit this September? If so, tweet me at @JasonHennessey and tell me what questions you have about law firm digital marketing and SEO that I can answer on stage.