Last week, our Director of Sales Brian Mossman and I had the opportunity to sit in on an exclusive mastermind meeting in Louisville. The group was assembled by Darryl Isaacs, a client, friend, and highly regarded personal injury attorney.
Known as “The Hammer” due to his relentless pursuit of results for his clients, Darryl Isaacs is the owner of the largest personal injury firm in Kentucky. This mastermind we attended is a private group of about 10 fast-growing law firms in different markets who get together and share best practices, tactics, and strategies for growing their businesses.
When I asked Darryl about the genesis of these masterminds and the value they bring to law firms, he shared this, along with an example of the business knowledge and collective wisdom of the group.
“The power of a mastermind group is in its people and their willingness to share. I think of myself as more of a facilitator who brings great minds together, and I challenge them to be vulnerable and share their weaknesses and deficiencies so we all can learn and overcome them together.
“A great example of this occurred at my most recent mastermind group last week. An attorney explained what we were all doing wrong on social media: we were going for the sale right as they were coming to our door instead of inviting them in, getting them comfortable, and making them part of our funnel.”
The power of a mastermind group is in its people and their willingness to share. I think of myself as more of a facilitator who brings great minds together, and I challenge them to be vulnerable and share their weaknesses and deficiencies so we all can learn and overcome them together.
Darryl Isaacs has assembled three mastermind group levels based on law firm revenue. These groups are so vulnerable and open with one another about what they know and things they’ve learned that work well. The business of owning and operating a law firm is a different skill set from practicing law, and I admire this group’s willingness to share what they know to help others.
What I love most about working with Darryl Isaacs is our shared values of vulnerability, transparency, and constant improvement on what we do. Like me, he values and invests in personal development and believes in mentoring others and giving back to the communities that support you.
Hennessey Digital was proud to sponsor the group dinner, where everyone had a great time connecting and sharing with each other.
This week, Brian and I are attending a mastermind meeting in Dallas with billion-dollar law firms. It’s exciting and gratifying to see law firms of this caliber come together to learn and grow together.
There’s a reason why the law firms participating in these masterminds are some of the biggest in the country. These rooms are filled with so much brain power that it’s unsurprising to see these are the largest, most successful firms out there.
Mastermind attendees know that law firm digital marketing is a different animal. From outdoor marketing and TV ads to SEO and paid media, law firms face difficult challenges in standing out from the competition to land the high-value cases everyone wants.
We’re also very excited to attend the Legal Mastermind Summit coming up this September in Las Vegas. Titans of the legal industry come together at this event to collaborate on fundamental and high-level marketing efforts.
Darryl Isaacs loves legal marketing as much as we do at Hennessey Digital. Our partnership is truly a perfect match, and we value our relationship with people like him who encourage us to keep getting better.