Unlocking the Future of SEO: GEO, AI Overviews, and What They Mean for Your Law Firm
How are Generative Engine Optimization (GEO) and AI Overviews on the SERP reshaping the search and law firm SEO
Commonly Asked Questions About Website Metrics for Law Firms
When it comes to signing leads and winning cases for your firm, you’ve probably brought in law firm digital
Digital Marketing Trends To Watch In 2024
2023 was a year of disruption we haven’t seen in a while in digital marketing, driven by the rapid advancement of
How AI and ChatGPT Are Transforming Personal Injury Law Firms
Are you ready to witness the power of AI and ChatGPT in revolutionizing personal injury law firms? With AI-powered
Your Digital Binder: The Importance of Ownership in Digital Marketing
Who owns your work? Your access points, your website, your data, or even access to your analytics? When it comes to
Why A Branded Paid Search Campaign Is A Must For Your Law Firm
Have you ever searched for your law firm and someone else’s ad comes up first on the search engine results page
Horse Racing Handicapping and SEO: A Surprising Match Made in Heaven
Ever imagine a connection between the adrenaline-pumping world of horse racing handicapping and the intricate art
Will the FTC Regulate Online Reviews? Why You Should Care Now
Everyone loves a good review. And, everyone loves a good shortcut if it saves you time and energy to get the
PPC For Law Firms: Proven Strategies To Increase Case Acquisition
Many lawyers understand the value of developing pay-per-click (PPC) strategies and utilizing Google Ads to drive
Should You Worry About Your Google Profile Strength Label?: Q&A with Hennessey Digital’s Local SEO Expert James Cant
Google recently rolled out a new Profile Strength label on Google Business Profiles (GBP). To understand what this
The Advantages & Disadvantages of ChatGPT in Digital Marketing
Artificial intelligence isn’t going anywhere and ChatGPT has taken the world by storm. We’ve even asked ourselves,
Why SEO For Law Firms Is NOT Cheap
If you’re a lawyer looking to maximize your firm’s online presence and attract new clients, investing in