The Hennessey Digital team just returned from Vegas where we had an amazing time at the 2022 CAALA conference. We met with some incredible Los Angeles-based attorneys and fellow vendors and learned how to turn lemons into lemonade. 🍋
CAALA Vegas 2022 highlights
Celebrating its 40th anniversary in 2022, the annual CAALA convention is held in Las Vegas every year and is one of the annual highlights for LA-based law firms.
From large firms to solo practicing attorneys, lawyers get to experience a packed weekend of mingling with industry partners and legal service vendors. They could also earn 17 hours of continuing education credits at the conference.
Speaking of learning, we never know when we’ll need to rely on one of our core principles. Right from the start our team discovered that the booth got lost on its way to the conference.
So what do you do when you don’t have a booth and the conference is about to start? You pivot and make the best of the situation. Without missing a beat, Director of Business Development Rob Coleman and CEO Jason Hennessey put together what we did have to decorate our booth space.
Turns out, all you need is a stash of Law Firm SEO books, our Hennessey Digital tablecloth, and a makeshift sign to be ready for CAALA.
While our official booth never did make an appearance at CAALA, the quick thinking from our team turned our space into a conversation piece.
CAALA attendees slowed down to read and laugh at our makeshift sign and we got a chance to educate attendees on SEO and how it helps law firms grow. Our minor booth catastrophe was our core principle of “stay nimble; never stop learning” at work!
Why we love CAALA
CAALA is a legal industry conference open to any consumer-based attorney in Los Angeles, from personal injury to family law, bankruptcy, and employment law. We look forward to CAALA every year because their team makes the event a lot of fun!
This was our third year attending and it did not disappoint (check out our CAALA 2021 recap for a look at last year’s events). The 2022 welcome reception was quite a party, with ‘80s-themed everything. From wardrobe to entertainment, we felt like we were transported back in time—we even managed to spot Marty McFly and Freddie Mercury.
Once the conference took off, however, attendees were serious about the content at CAALA, attending sessions dedicated to trial skills, practice areas for both personal injury and non-personal injury firms, as well as learning essential legal skills. CAALA 2022 was full of educational information for Los Angeles attorneys and plenty of opportunities to meet potential vendors.
Conference attendees were not only serious about learning; they were equally serious about digital marketing. CAALA guests circulated the exhibit hall so much that we never experienced a lull in speaking with attorneys about SEO. We even ran out of all copies of Jason’s book Law Firm SEO by the morning of the last day of the conference!
Our team enjoyed mingling with attorneys and vendors all three days of CAALA. Our Director of Sales Brian Mossman even managed to snag a photo with famed Los Angeles attorney Jacob Emrani.
Jason’s son Zach Hennessey was in attendance this year, shadowing Jason for his very first legal industry conference. Zach is so personable and enthusiastically jumped right in, engaging with attendees and discussing Hennessey Digital’s services. (Thanks, Zach!)
Major themes from CAALA 2022
The major theme from conversations with the attendees at CAALA was less about what’s happening in the legal world and more about marketing and SEO. Naturally, we loved it!
We got into the details with LA attorneys about what SEO means and how digital marketing techniques can help lawyers expand and grow their law firms. One great resource we were able to give to many guests was Jason’s book, Law Firm SEO.
No matter the size of the firm, Law Firm SEO is a proven tool to help both solo attorneys and large practices get a solid understanding of law firm digital marketing and how to get more leads and cases.
Upcoming legal industry events
Fall conference season is in full swing! Our team will be traveling all over the country attending the hottest legal conventions.
First, be on the lookout for Hennessey Digital at The Legal Mastermind Summit, the much-anticipated event from Billion-Dollar Legal Mastermind leader Darryl Isaacs, also in Las Vegas at the end of September.
Coming up in October, we’re at ATAA, Mass Torts Made Perfect, and Trial Lawyers University. Hennessey Digital will be at select events in November and December, so stay tuned.
Happened to catch us and our booth at CAALA? Tag us on Instagram and share your photos!