Our team just got back from Vegas—what a week. Our 3-word CAALA 2021 recap? “What an experience!”
What is CAALA?
CAALA is shorthand for the Consumer Attorneys Association of Los Angeles (formerly the Los Angeles Trial Lawyers Association) and is currently the largest association of trial lawyers in the U.S. Its annual convention has been in Las Vegas for nearly 40 years, and CAALA 2021 was one to remember.
The CAALA event was held at the Bellagio this year, next door to where the 2021 AAJ conference was at the Cosmopolitan in July. The digs were swank, the event production level was high, and our overall experience was very positive.
The CAALA 2021 vendor experience
Director of Business Development Rob Coleman repped Hennessey Digital in style alongside Brian in our new booth setup and enjoyed our conversations with attendees.
We spoke with lawyers and other vendors throughout the event, and right away we noted the friendly vibe from everyone we interacted with. CAALA did a great job making attendees feel safe with strict health protocols.
Our vendor experience was positive as well. The exhibit hall was a sight to behold with some vendors testing the limits of “experiential marketing” in a hotel ballroom setting.
Brian and Rob gifted a few Hennessey Digital t-shirts and copies of Jason Hennessey’s new book Law Firm SEO to a few attendees: were you a lucky recipient or know someone who was? Tweet us at @HennesseyDgtl with a swag photo! 👕📕
CAALA was an event we’d been anticipating because it’s popular with exhibitors and LA-based attorneys. Overall, CAALA is fruitful for vendors and lawyers, who could also earn MCLE credits at conference sessions.
Our CAALA 2021 recap
Rob remembers CAALA coming up in conversations multiple times as a “don’t miss” when we first started attending legal industry events, and now we understand why.
Brian appreciated how well-managed CAALA 2021 was and that every detail was considered. Processes like registration were seamless, and we loved that first-class transportation was provided to and from the venue and the airport and between venues as well.
The networking and events the CAALA team produced were top-rate, including a private screening we attended at the Raiders’ new stadium. Our team agrees: CAALA is an experience that stands out.
Fall 2021 legal industry events
With four months left in 2021, we’re excited to attend select fall events (at least one in Vegas again!) and look forward to seeing our industry partners and friends soon.
Until then, we hope everyone is staying safe and healthy.
…and VIVA LAS VEGAS.