The fall iteration of Mass Torts Made Perfect (MTMP) happened earlier this month, and it was another fantastic time in Vegas for one of the top law firm conferences and events of the year.
What is MTMP?
MTMP is shorthand for Mass Torts Made Perfect (MTMP) and is one of our favorite semiannual legal industry events. Mass Torts Made Perfect is the premier conference for plaintiff attorneys to connect and learn about the latest mass tort and class action lawsuits.
Each fall and spring, attorneys and paralegals have a full agenda of educational tracks at MTMP to learn about mass tort projects, the business of law, trial skills, and more.
Lawyers, paralegals, and industry partners gather at MTMP in Las Vegas to learn the latest news and strategies, network, and socialize. And as was the case at MTMP last fall, the social events and caliber of speakers this time around were phenomenal.
Who we saw at MTMP
This time around at MTMP, baseball legend Derek Jeter delivered an impressive talk during a lunchtime session on mindset and what it takes to win. As a lifelong Yankees fan, our President & COO Scott Shrum particularly enjoyed Jeter’s speech. It certainly got the audience fired up!
On one evening of the conference, comedian Nate Bargatze entertained the crowd with a great set. It’s become MTMP tradition to have a comic one night, which our intrepid Director of Business Development Rob Coleman loves.
Our Director of Sales Brian Mossman met with John Gomez and business of law expert Dean Chase and his wife Liz Zwibel, a dominant force in women’s law. He also met with law firm owners and attended private events put on by legal industry leaders, including an event hosted by Don Worley, who’s known for throwing the best parties at MTMP.
Key takeaways from MTMP Fall 2022
Because MTMP is solely focused on mass torts, this conference attracts heavy-hitting attorneys who want to learn how to maximize their time and efforts in the right areas.
These are our main takeaways from MTMP fall 2022:
- Camp Lejeune is still the biggest mass tort out there. Paraquat was the big mass tort in 2021; now Camp Lejeune is dominating law firm marketing . Attorneys only have two years from the date the Camp Lejeune Justice Act was passed by Congress to file a claim, so it’s a race against time.
- Lawyers can be doing a lot more to market themselves, especially with the time sensitivity of filing Camp Lejeune claims. Because it’s difficult to target the actual victims, the focus is now on reaching the spouses and family members. With limited time, paid media and targeted PPC campaigns are the focus to find more Camp Lejeune leads before the statute expires.
- “Be mad every time you lose.” Derek Jeter’s talk was one of our MTMP highlights, and for good reason. This group of attorneys wants to win, and Mass Torts Made Perfect is where they come to learn how.
Final 2022 legal industry events
MTMP is an action-packed favorite and was the perfect follow-up to the Legal Marketing & Management Summit last month.
Several more key law industry events happen in the fall, and we’ll be at Trial Lawyers University in Vegas, the NTL Business of Law event in Scottsdale, and the ATAA Board of Regents retreat, also in Scottsdale.
And that’s not all: our dance card is full through the end of 2022, so watch for Hennessey Digital at legal industry events through December.