Allison Soper

Analytics & CRO

Allison Soper

Real-Life Daria Senior Digital Analytics Manager

Team Member Since 9/21/2020

TOP WORK STRENGTHS: Team-oriented, self-motivated and dependable

MY FAVORITE THINGS: Spending time with friends and family, live music, cheering on the Dallas Mavericks and Baylor Bears

Allison is the Senior Digital Analytics Manager at Hennessey Digital. In her role, Allison installs, optimizes, and reports with Google Analytics/Google Tag Manager and other similar tools and provides recommendations and insights to clients to maximize value from web analytics. Prior to her digital analytics career, Allison was a public relations practitioner and analyst at Weber Shandwick, a global PR firm, where she focused on media relations and helped grow the Analytics & Insights team for the Dallas office.

Hailing from Texas, Allison loves spending time with her family, watching the Rangers and Mavs, and listening to music. When she’s not listening to the Beatles’ ‘Yellow Submarine’ on a loop with her son, you can typically spot her at a concert or at a record store.

My hero is:

My mom and dad have always been my heroes. They always encouraged me to go after my dreams, to be the best version of myself that I can possibly be, and reminded me to be grateful for everything I have. My parents raised me to be strong and independent, just like them. And they made me feel safe and loved since day one. I couldn't have asked for better role models and I hope to instill the same values to my son as they did me.


My #1 HD Core Principle

Stay Nimble; Never Stop Learning. This industry is constantly changing, so it's important to stay on top of what's new and what's changing in the SEO and analytics space. I love that Hennessey Digital provides the resources and support to continue learning.

My Fav Song

My Fav Inspirational Speech

“Turn and face the strange.” ― David Bowie

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