Allison is the Digital Analytics Manager at Hennessey Digital. In her role, Allison installs, optimizes, and reports with Google Analytics/Google Tag Manager and other similar tools and provides recommendations and insights to clients to maximize value from web analytics. Prior to her digital analytics career, Allison was a public relations practitioner and analyst at Weber Shandwick, a global PR firm, where she focused on media relations and helped grow the Analytics & Insights team for the Dallas office.

Hailing from Texas, Allison loves spending time with her family, watching the Rangers and Mavs, and listening to music. When she’s not listening to the Beatles’ ‘Yellow Submarine’ on a loop with her son, you can typically spot her at a concert or at a record store.