How are Generative Engine Optimization (GEO) and AI Overviews on the SERP reshaping the search and law firm SEO landscapes? Hennessey Digital’s Vice President of SEO Advisory Services, Steve Guberman, dives into the evolving world of search engine optimization in the accompanying video and explores what you need to know about new concepts like GEO and beta’s we’re seeing for AI Overviews.
GEO is one of the latest advancements in search, combining traditional SEO practices with insights into how AI-powered search engines prioritize and rank content. This approach ensures that your content is not only discovered when someone searches but that your content is also accurately interpreted by how search engines like Google are using advanced AI systems, setting the stage for better search rankings.
Another major shift is the introduction of AI Overviews, formerly known as Google’s Search Generative Experience (SGE). These AI Overviews provide users with clear, concise summaries of their search queries, minimizing the need for multiple clicks and changing how content needs to be optimized. Law firms and other businesses now need to consider how their content performs across a broader range of platforms, including AI-driven engines like ChatGPT, YouTube, and TikTok.
As search becomes more fragmented, it’s crucial for law firms to have their expertise, case results, and client testimonials showcased on their website for AI platforms to access – which is where GEO becomes important. Doing so secures valuable recommendations in AI-supported search results and ensures that your content aligns with the AI algorithms shaping the future of search.
Hennessey Digital is at the forefront of these changes and is eager to explore innovative solutions like SearchGPT (once we gain access). This prototype combines AI’s conversational abilities with real-time web information to deliver faster, more accurate results.
As Steve explains in the video, staying ahead of these developments is essential for any business looking to succeed in the ever-evolving digital landscape.