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Hennessey Digital’s 2025 Branded organic search traffic study

America's Most Googled
Personal Injury Law Firms

How strong is your name recognition in your market?

Law Firms With The Most Monthly Branded Search Traffic In the U.S.

Morgan & Morgan 402,100
Franklin Azar 96,900
George Sink
Injury Lawyers		 88,300
Kenneth Nugent Law Firm 58,700
The Gomez Firm 44,200
Farah and Farah 38,700
Morris Bart 36,300
Thomas J. Henry
Law		 31,700
Jim Adler 29,100
TopDog Law 28,400
John Foy 21,700
Mike Morse
Law Firm		 17,400
Sweet James
Accident Attorneys		 17,400
Lerner & Rowe 15,900
Rubenstein Law 14,000
Beasley Allen Law Firm 13,100
Edgar Snyder & Associates 12,800
Ramos Law 12,000
Dan Newlin 11,400
Kanner & Pintaluga 10,700
Sam Bernstein
Law Firm		 10,600
Gordon McKernan Injury Attorneys 10,300
Richard Harris
Law Firm		 10,300
Dimopoulos
Injury Law 		10,300
Ben Crump 10,200

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    Law Firms with the Most Monthly Branded Search Traffic in

    New York

    1. Brandon J. Broderick 8,600
    2. Weitz & Luxenberg 5,500
    3. Shulman & Hill 3,800
    4. Parker Waichman 3,600
    5. Napoli Shkolnik 3,300
    Law Firms with the Most Monthly Branded Search Traffic in

    Los Angeles

    1. Sweet James Accident Attorneys 17,400
    2. Wilshire Law Firm 8,700
    3. La Liga Defensores 7,100
    4. DTLA Law Group 6,400
    5. The Dominguez Firm 5,600
    Law Firms with the Most Monthly Branded Search Traffic in

    Chicago

    1. Malman Law 6,400
    2. Ankin Law 4,900
    3. McCready Law 3,400
    4. Pintas & Mullins 2,800
    5. Romanucci Blandin 2,300
    Law Firms with the Most Monthly Branded Search Traffic in

    Dallas / Fort Worth

    1. Domingo Garcia 9,000
    2. Ben Abbott & Associates 4,500
    3. Reyes Law 4,400
    4. Bailey & Gaylen 4,200
    5. Loncar Lyon Jenkins 3,800
    Law Firms with the Most Monthly Branded Search Traffic in

    Philadelphia

    1. Pond Lehocky Giordano 8,600
    2. Kline & Specter 6,100
    3. Simon & Simon 5,700
    4. Stark & Stark 3,800
    5. Munley Law 2,600
    Law Firms with the Most Monthly Branded Search Traffic in

    Houston

    1. Jim Adler 29,100
    2. Arnold & Itkin 9,800
    3. Brian White Law 3,300
    4. The Lanier Law Firm 2,900
    5. John K. Zaid & Associates 1,800
    Law Firms with the Most Monthly Branded Search Traffic in

    Atlanta

    1. Kenneth Nugent Law Firm 58,700
    2. John Foy 21,700
    3. Montlick & Associates 8,400
    4. Monge & Associates 8,100
    5. Howe Law 3,100
    Law Firms with the Most Monthly Branded Search Traffic in

    Washington, D.C.

    1. Malloy Law Offices 5,700
    2. Price Benowitz 2,500
    3. Ashcraft & Gerel 1,100
    4. Greenspun Shapiro
      Ginsberg & Yang       799
    5. Skinner Accident
      & Injury Lawyers       422
    Law Firms with the Most Monthly Branded Search Traffic in

    Boston

    1. Sokolove Law 3,900
    2. Sweeney Merrigan 3,400
    3. Shaheen & Gordon 3,100
    4. Jeffrey Glassman Injury Lawyers 2,900
    5. Jason Stone Injury Lawyers 1,900
    Law Firms with the Most Monthly Branded Search Traffic in

    San Francisco / Oakland / San Jose

    1. Dolan Law Firm 1,900
    2. Habbas & Associates 1,500
    3. Walkup, Melodia, Kelly & Schoenberger 1,400
    4. Berg Injury Lawyers 911
    5. Scranton Law Firm 817
    Law Firms with the Most Monthly Branded Search Traffic in

    Tampa / St. Petersburg / Sarasota

    1. Catania and Catania 2,700
    2. Ligori & Ligori 1,400
    3. Fran Haasch Law Group 1,300
    4. Lorenzo & Lorenzo 1,300
    5. Burnetti, P.A. 1,100
    Law Firms with the Most Monthly Branded Search Traffic in

    Phoenix

    1. TopDog Law 28,400
    2. Lerner & Rowe 15,900
    3. Rafi Law 9,300
    4. Alcock & Associates 3,400
    5. Goldberg & Osborne 3,000
    Law Firms with the Most Monthly Branded Search Traffic in

    Seattle / Tacoma

    1. Phillips Law Firm 1,800
    2. Puget Law Group 1,200
    3. Dubin Law Group 1,100
    4. Sears Injury Law 930
    5. Bernard Law Group 854
    Law Firms with the Most Monthly Branded Search Traffic in

    Detroit

    1. Mike Morse 17,400
    2. Sam Bernstein 10,600
    3. Fieger Law 4,800
    4. Michigan Auto Law 2,800
    5. Law Offices of Joumana Kayrouz 1,600
    Law Firms with the Most Monthly Branded Search Traffic in

    Orlando

    1. Morgan & Morgan 402,100
    2. Dan Newlin 11,400
    3. Bogin, Munns & Munns 3,400
    4. Pendas Law 2,200
    5. The Umansky Law Firm 1,600
    Law Firms with the Most Monthly Branded Search Traffic in

    Minneapolis / St. Paul

    1. Nicolet Law 6,100
    2. TSR Injury Law 1,600
    3. Fields Law 1,500
    4. BK Law Group 1,300
    5. Schwebel, Goetz & Sieben 1,300
    Law Firms with the Most Monthly Branded Search Traffic in

    Denver

    1. Franklin Azar 96,900
    2. Ramos Law 12,000
    3. Bachus & Schanker 7,800
    4. Robinson & Henry 5,000
    5. Burg Simpson 4,600
    Law Firms with the Most Monthly Branded Search Traffic in

    Miami / Fort Lauderdale

    1. Rubenstein Law 14,000
    2. Anidjar & Levine 4,600
    3. The Ward Law Group 3,800
    4. Goldberg & Loren 1,400
    5. Blakely Car Accident & Personal Injury Lawyers 1,200
    Law Firms with the Most Monthly Branded Search Traffic in

    Cleveland / Akron

    1. Kisling, Nestico & Redick 6,300
    2. Elk & Elk 3,600
    3. The Law Offices of
      Tim Misny       2,200
    4. The Buckeye Law Group 1,800
    5. Amourgis & Associates 1,500
    Law Firms with the Most Monthly Branded Search Traffic in

    Sacramento / Stockton / Modesto

    1. Phoong Law Corp 7,400
    2. Dreyer Babich Buccola
      Wood Campora       1,100
    3. The Law Office of
      Gary C. Nelson       1,000
    4. Curtis Legal Group 930
    5. Crowell Law Offices 654
    Law Firms with the Most Monthly Branded Search Traffic in

    Charlotte

    1. DeMayo Law Offices 7,200
    2. Latorre Law 5,300
    3. Shane Smith 3,400
    4. Jetton & Meredith 1,600
    5. Teddy Meekins & Talbert 965
    Law Firms with the Most Monthly Branded Search Traffic in

    Raleigh / Durham

    1. James Scott Farrin 7,900
    2. Riddle & Riddle
      Injury Lawyers       5,200
    3. Vasquez Law Firm 2,300
    4. Whitley Law Firm 2,300
    5. Edwards Kirby 1,400
    Law Firms with the Most Monthly Branded Search Traffic in

    Portland

    1. Olsen Daines 1,400
    2. Warren Allen 1,100
    3. Johnson & Taylor 818
    4. Gatti Law Firm 803
    5. Johnston Law Firm 679
    Law Firms with the Most Monthly Branded Search Traffic in

    St. Louis

    1. Brown & Crouppen 7,100
    2. Simmons Hanly Conroy 4,800
    3. OnderLaw 3,900
    4. Goldblatt + Singer 2,900
    5. Brown & Brown 1,600
    6. The Bruning Law Firm 1,600
    Law Firms with the Most Monthly Branded Search Traffic in

    Indianapolis

    1. Keller & Keller 4,400
    2. Ken Nunn Law Office 3,600
    3. Hensley Legal Group 3,400
    4. Hankey Marks & Crider 1,400
    5. Vaughan & Vaughan 1,300
    Law Firms with the Most Monthly Branded Search Traffic in

    Nashville

    1. Bart Durham Injury Law 4,100
    2. Ponce Law 1,400
    3. Rocky McElhaney Law Firm 1,200
    4. The Kennedy Law Firm 979
    5. The Higgins Firm 811
    Law Firms with the Most Monthly Branded Search Traffic in

    Pittsburgh

    1. Edgar Snyder & Associates 12,800
    2. Berger and Green 2,300
    3. Shenderovich, Shenderovich & Fishman 1,800
    4. Robert Pierce & Associates 532
    5. Dallas W. Hartman 435
    Law Firms with the Most Monthly Branded Search Traffic in

    Salt Lake City

    1. Craig Swapp 4,100
    2. Siegfried & Jensen 2,600
    3. Lowe Law Group 1,600
    4. Feller & Wendt 1,300
    5. Robert J. DeBry 1,200
    Law Firms with the Most Monthly Branded Search Traffic in

    Baltimore

    1. Saiontz & Kirk 3,600
    2. Rice, Murtha & Psoras 1,600
    3. Miller & Zois 1,300
    4. ChasenBoscolo 1,000
    5. Peter Angelos Law 838
    Law Firms with the Most Monthly Branded Search Traffic in

    San Diego

    1. Gomez Trial Attorneys 44,200
    2. Singleton Schreiber 3,400
    3. Samer Habbas & Associates 3,200
    4. Harris Personal
      Injury Lawyers       1,100
    5. HHJ Trial Attorneys 753
    Law Firms with the Most Monthly Branded Search Traffic in

    San Antonio

    1. Davis Law Firm 3,500
    2. Wayne Wright 2,900
    3. Carabin Shaw 2,600
    4. Gamez Law 2,000
    5. George Salinas Injury Lawyers 1,600
    Law Firms with the Most Monthly Branded Search Traffic in

    Hartford / New Haven

    1. Carter Mario Law Firm 4,700
    2. Goff Law Group 3,400
    3. Trantolo & Trantolo 2,600
    4. Law Offices of Mark E. Salomone 1,900
    5. The Flood Law Firm 1,800
    Law Firms with the Most Monthly Branded Search Traffic in

    Kansas City

    1. DM Injury Law 4,400
    2. Edelman & Thompson 1,500
    3. Kevin McManus Law 1,200
    4. Langdon & Emison 733
    5. Popham Law 494
    Law Firms with the Most Monthly Branded Search Traffic in

    Austin

    1. Lorenz & Lorenz 4,600
    2. Zinda Law Group 2,800
    3. Bonilla Law Firm 666
    4. Cofer & Connelly 655
    5. FVF Law 426
    Law Firms with the Most Monthly Branded Search Traffic in

    Columbus

    1. Schiff & Associates 1,300
    2. Malek & Malek 741
    3. Gervelis Law Firm 625
    4. Cooper Elliott 596
    5. Agee Clymer 411
    Law Firms with the Most Monthly Branded Search Traffic in

    Greenville / Spartanburg / Asheville

    1. Ricci Law 2,300
    2. Clardy Law Firm 1,500
    3. Kellum Law Firm 1,400
    4. Lanier Law Group 902
    5. Grimes Teich Anderson 859
    Law Firms with the Most Monthly Branded Search Traffic in

    Cincinnati

    1. O'Connor, Acciani & Levy 2,900
    2. Rittgers Rittgers & Nakajima 863
    3. Kruger & Hodges 483
    4. Young Reverman & Bolotin 371
    5. Freking Myers & Reul 354
    Law Firms with the Most Monthly Branded Search Traffic in

    Milwaukee

    1. Gruber Law 9,200
    2. Hupy & Abraham 3,400
    3. Habush Habush & Rottier 2,700
    4. Groth Law Firm 866
    5. Pitman, Kalkhoff, Sicula & Dentice 531
    Law Firms with the Most Monthly Branded Search Traffic in

    West Palm Beach / Fort Pierce

    1. Kanner & Pintaluga 10,700
    2. Kogan & DiSalvo 3,700
    3. Steinger, Greene & Feiner 3,700
    4. Gordon & Partners 1,300
    5. Searcy Denney 1,300
    Law Firms with the Most Monthly Branded Search Traffic in

    Las Vegas

    1. Richard Harris Law Firm 10,300
    2. Dimopoulos Injury Law 10,300
    3. Adam S. Kutner 7,600
    4. CPK Law 3,500
    5. Naqvi Injury Law 3,400
    Law Firms with the Most Monthly Branded Search Traffic in

    Jacksonville / Tallahassee

    1. Farah & Farah 38,700
    2. Ben Crump 10,200
    3. Harell & Harell 4,100
    4. Fasig | Brooks 1,100
    5. Pajcic & Pajcic 1,000
    Law Firms with the Most Monthly Branded Search Traffic in

    Harrisburg / Lancaster / Lebanon / York

    1. Buzgon Davis Law Offices 1,400
    2. Handler, Henning & Rosenberg 1,200
    3. Metzger Wickersham 600
    4. Cunningham, Churnicoff & Warshawsky 530
    5. Freeburn Law 481
    Law Firms with the Most Monthly Branded Search Traffic in

    Grand Rapids / Kalamazoo / Battle Creek

    1. Miller Johnson 2,100
    2. Willis Law 893
    3. HTY Law 856
    4. Gruel Mills Nims & Pylman 298
    5. Krupp Law Offices 190
    Law Firms with the Most Monthly Branded Search Traffic in

    Norfolk / Portsmouth / Newport News

    1. Bangel, Bangel & Bangel 3,500
    2. Rutter Mills 3,100
    3. Kalfus & Nachman 2,200
    4. Decker Law 1,900
    5. Huffman & Huffman 1,200
    Law Firms with the Most Monthly Branded Search Traffic in

    Birmingham

    1. Alexander Shunnarah 9,600
    2. Wettermark Keith 3,700
    3. Cory Watson 2,200
    4. Guster Law Firm 1,300
    5. Alabama Personal Injury Lawyers 1,300
    Law Firms with the Most Monthly Branded Search Traffic in

    Greensboro / High Point / Winston / Salem

    1. Daggett Shuler 1,500
    2. CR Legal Team 1,400
    3. Garrett, Walker & Olson 1,100
    4. Ward Black Law 865
    5. R. Steve Bowden & Associates 864
    Law Firms with the Most Monthly Branded Search Traffic in

    Oklahoma City

    1. Carr & Carr 1,900
    2. Parrish DeVaughn 1,700
    3. Dan Davis Law 1,500
    4. McIntyre Law 1,200
    5. Cain Law Office 1,100
    Law Firms with the Most Monthly Branded Search Traffic in

    Albuquerque / Santa Fe

    1. Parnall Law 3,300
    2. Glasheen, Valles & Inderman 1,500
    3. The Law Giant 1,200
    4. Whitener Law Firm 544
    5. Davis Kelin 268
    Law Firms with the Most Monthly Branded Search Traffic in

    Louisville

    1. Isaacs & Isaacs 2,700
    2. Karl Truman Law Office 1,200
    3. Sam Aguiar 722
    4. Kaufman & Stigger 576
    5. Thomas Law Offices 348
    Law Firms with the Most Monthly Branded Search Traffic in

    New Orleans

    1. Morris Bart 36,300
    2. Gordon McKernan 10,300
    3. Dudley DeBosier 3,900
    4. Spencer Calahan 1,900
    5. Laborde Earles 1,800
    MRI Brain with branded search traffic

    Building a strong brand isn’t just important to reach your law firm’s growth goals. It’s essential.

    How do you know if it’s working? A simple data point will tell you. One look at the branded search traffic in your website performance, and you’ll know if your law firm digital marketing and other brand-building efforts are steering you in the right direction.

    What Is Branded Search?

    Branded search occurs when someone searches for you, your firm or attorneys by name. These searches may also include modifiers like “phone number”, “reviews”, or “consultation”, but the common thread is clear: the searcher already knows who you are.

    For law firms, this matters because branded search traffic can be one of the highest-converting sources of leads for law firms. When prospective clients search your firm’s name directly, it signals awareness, trust, and intent. They’re no longer just looking for “a personal injury lawyer”, they’re looking for you. This shift from generic demand to name-based demand is where higher conversion rates and better cases live.

    Eye w/Eyeglass icon

    What law firms have the most brand recognition in the U.S.?

    Hennessey Digital’s annual report on Law Firm Branded Search Traffic has the answer.

    Here’s how branded search for law firms in 2025 ranked compared to the year prior.

    Rising Stars

    Rising Stars

    7 law firms break into the Top 25 rankings over last year. More than 30 firms make their first appearance on the Top 5 list in their market. (Nice!!)

    Losing Ground

    Losing Ground

    Though branded traffic spiked for some firms, others saw narrow or significant drops which can be attributed to decreased market visibility or ad spend, less media coverage, or shifts in where consumers are searching.

    Heated Rivalries

    Heated Rivalries

    In many cities, the top firms with the most branded buzz often change each year. Los Angeles, Tampa and Portland are just a few of the markets where branded search traffic shifted in 2025.

    Market Matters

    Market Matters

    In this race, brand strength beats firm size. Local search matters for all law firms, and the data shows that in many markets, the underdogs can steal the spotlight and search traffic.

    Branded Search in the Age of AI: The Ultimate Signal of Law Firm Authority and Demand

    If your firm is generating consistent branded search traffic, it means people are talking about you, looking you up, validating your reputation, and engaging with your content across the web. Those brand signals feed into the broader digital ecosystem that AI models draw from when surfacing trusted law firms in answers and recommendations.

    In today’s AI-driven search landscape, branded search is even more powerful. Tools like ChatGPT and Claude, and other AI search experiences like Google Overviews, Yahoo Scout, and others don’t just rank websites, they recognize and reference brands.

    Indicators your brand authority is growing comes down to simple data: rising branded search volume, increased visibility in AI search results, stronger engagement from branded search visitors, and increased direct traffic to your website.

    In a world where AI search rewards recognition and credibility, branded search isn’t just a metric, it signals momentum for your firm.

    Methodology

    For this study, we analyzed the estimated branded search traffic from a sample of more than 15,000 law firm websites as measured by the SEO tool Semrush. The data reflects the monthly estimated branded search traffic for December 2025. The list included top personal injury law firms by DMA selected to provide a comprehensive view of the overall competitive landscape for lawyers. Firms were ranked if their headquarters are based in the cities listed in the study.

    Authors & Research Design Team

    Cindy Kerber Spellman Senior Director of Marketing

    Jasper Prince Graphic Designer

    Sandro Schutt Software Engineer II

    Blin Kazazi CTO

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