Thursday, November 16, 2023 (NORTH HOLLYWOOD) – What can a search on Google tell you about a company’s popularity? A lot. The latest study from Hennessey Digital, an award-winning, all-remote digital marketing agency that specializes in legal marketing and other industries, reveals the 25 most-recognized personal injury law firms in the United States, and the 5 most-recognized firms in 50 of the country’s largest cities. The report is based on the average number of monthly visitors to a law firm’s website by people who search online for the business specifically by name – known in the online world as ‘branded search traffic.’
From New York to Los Angeles and Detroit to Dallas, the report identifies law firms across the United States and in top DMAs that dominate online search activity with the most branded organic search traffic on search engines such as Google and Bing. The report also discloses strategies that companies can use to generate more of this valuable website traffic.
“When an individual uses their phone or desktop computer to do a search that contains a business name, company name, or a brand name, it signifies brand recognition. This action often indicates a level of trust or curiosity that the company has successfully cultivated among its audience or community,” said Jason Hennessey, founder and CEO of Hennessey Digital.
“Law firms are valued local businesses within their communities and are in an industry with a lot of competition. This branded organic search traffic is a nod to the visibility they’ve achieved to be top of mind in their city,” noted Hennessey. “Much can be gained by business owners and brands looking to grow their business by looking at who’s getting branded search traffic to their website, and then looking a layer deeper to determine why, and what one can learn about strategies to increase their local market visibility and secure their position in highly competitive industries in order to grow their business.”
25 Most Recognized Personal Injury Law Firms in the U.S.
| Law Firm Name | City | Monthly Site Visitors from Branded Organic Search |
|---|---|---|
| Morgan & Morgan | Orlando | 266,500 |
| Ben Crump | Tallahassee/Jacksonville | 53,200 |
| Franklin Azar | Denver | 42,500 |
| Morris Bart | New Orleans | 33,900 |
| Kenneth Nugent | Atlanta | 32,900 |
| Jim Adler | Houston | 24,200 |
| Farah & Farah | Tallahassee/Jacksonville | 22,400 |
| Thomas J. Henry | Corpus Christi | 22,000 |
| Los Angeles Defensores | Los Angeles | 18,100 |
| Dan Newlin Law | Orlando | 17,900 |
| Dolan Law Firm | San Francisco | 12,700 |
| Sam Bernstein | Detroit | 11,100 |
| Sweet James | Los Angeles | 11,000 |
| Mike Morse | Detroit | 10,600 |
| Lerner & Rowe | Phoenix | 10,500 |
| Rubenstein Law | Miami | 10,300 |
| Simmons and Fletcher | Houston | 9,600 |
| Alexander Shunnarah | Birmingham | 9,600 |
| Dimopoulos Injury Law | Las Vegas | 8,600 |
| Malman Law | Chicago | 8,000 |
| Jacoby & Meyers | Los Angeles | 7,800 |
| The Barnes Firm | Los Angeles | 7,700 |
| Gordon McKernan | New Orleans | 7,500 |
| La Liga Defensora | Los Angeles | 7,300 |
| John Foy | Atlanta | 7,300 |
Hennessey Digital specializes in search engine marketing, PPC advertising, digital marketing and marketing technology innovation, and is one of the legal industry’s top law firm SEO agencies. It employs more than 100 team members globally and was recently named to Fortune’s list of Best Workplaces in Advertising and Marketing, and to the Inc. 5000 list of Fastest-Growing Companies in the U.S., joining an elite group of companies who have made the list for an impressive five consecutive years. The company’s research initiatives, including an annual Lead Form Response Time Study, have established industry benchmarks and insights used by lawyers to think strategically about growth, how their business operates, and their law firm digital marketing.
“If a law firm can become familiar enough that a potential client looks them up by name, that firm has a tremendous advantage over everyone else hoping to be found by that prospect. Firms with low branded search traffic numbers can learn a lot by evaluating what their better-known competitors are doing,” said Hennessey.
To generate more branded organic search traffic to a website, the agency recommends the following tips:
- Generate more branded search queries with multi-channel marketing, digital PR, or community involvement for your business to drive awareness and become top of mind
- Optimize your website with branded terms and local SEO strategies to increase your visibility in search engine results
- Run a branded paid search campaign for your business to gain a competitive advantage with presence for your company in both organic and paid search results
- Remarket website visitors with a remarketing ad campaign, which is a cost-efficient strategy to increase your visibility and reinforce your brand
The estimated monthly branded search traffic from a sample of more than 15,000 law firm websites, as measured by the SEO tool Semrush for September 2023, was analyzed for this study. The list included personal injury law firms in multiple markets to provide a comprehensive view of the overall competitive landscape for lawyers. Firms were ranked only if their headquarters are based in the markets listed in the study.
About Hennessey Digital
Founded in 2015 by internationally-recognized entrepreneur and best-selling author Jason Hennessey, Hennessey Digital is a multi-award winning digital marketing agency for top law firms and other industries. Specializing in technical SEO, content marketing, law firm SEO, paid media, pay-per-click advertising (PPC), conversion rate optimization (CRO), and website development, Hennessey Digital helps clients get more qualified leads and high-value cases through holistic marketing strategies and innovation in marketing technology. Hennessey Digital is an all-remote company that has received nods from the US Agency Awards and the US Search Awards, as well as The Financial Times list as one of the fastest-growing companies in the Americas. It’s been honored on the Inc. 5000 list of fastest-growing private companies in America for 5 consecutive years, and is a Quartz Best Company for Remote Workers.
