The Business of Law Conference 2026 will be held in Scottsdale, Arizona, September 23 through 25, with an optional NALFA bonus day on September 26. Hosted by The National Trial Lawyers, this is the conference for law firm owners built around one question: how do you run a more profitable, future-ready practice? Here’s everything you need to know before you book.
What Is the Business of Law Conference?
The Business of Law Conference is the annual event where law firm owners and firm leaders stop talking about cases for a few days and focus on the business behind them. Hosted by The National Trial Lawyers (NTL), it brings together attorneys, operations leaders, and legal industry professionals for sessions on firm growth, leadership, finance, marketing, AI adoption, and team building.
This is not a CLE mill. The conference is built around running a more profitable, better-organized firm, which is why the attendee list skews toward managing partners, firm owners, and the people they trust to run day-to-day operations. If you have ever looked at your caseload and thought, “We should be making more money from this,” Business of Law is the room where people solve that problem.
Business of Law 2026: Dates, Location, and Key Details
Sessions cover everything from case acquisition and revenue generation to team culture and technology integration. If you’re looking for an attorney business conference in Arizona that goes beyond the courtroom, this is the one.
When Is the Business of Law Conference 2026?
The main conference runs Wednesday, September 23, through Friday, September 25, 2026. An optional fourth day, Saturday, September 26, features the 5th Annual National ABS Conference presented by NALFA.
Where Is Business of Law 2026 Held?
The 2026 event takes place at the JW Marriott Scottsdale Camelback Inn Resort & Spa in Scottsdale, AZ. The resort is located at the base of Camelback Mountain in Paradise Valley, roughly 20 minutes from Phoenix Sky Harbor International Airport.
Key Details
| Detail | Info |
| Event Name | The Business of Law Conference 2026 |
| Dates | September 23–25, 2026 (+ optional NALFA bonus day Sept 26) |
| Location | Scottsdale, AZ |
| Venue | JW Marriott Scottsdale Camelback Inn Resort & Spa |
| Host | The National Trial Lawyers (NTL) |
| Hotel Block Deadline | August 31, 2026 |
| Bonus Day | 5th Annual National ABS Conference (Sept 26) |
| Attorney Early Bird | $895 (ends 11/30/25) |
Business of Law 2026 Pricing and Registration
Registration is tiered. The earlier you book, the more you save.
Attorney Pricing
| Tier | Price | Window |
| Early Bird | $895 | Ends 11/30/25 |
| Standard | $995 | 12/1/25 – 9/7/26 |
| Last Chance | $1,095 | 9/8/26 – Event Start |
Legal & Admin Staff Pricing
| Tier | Price | Window |
| Early Bird | $695 | Ends 11/30/25 |
| Standard | $795 | 12/1/25 – 9/7/26 |
| Last Chance | $895 | 9/8/26 – Event Start |
Other Pricing Categories
Guests and students can attend for $300 each. Legal service provider passes are $3,500.
Cancellation and Transfer Policy
Cancellations received 30 days or more before the event get a full refund minus a processing fee. After that cutoff, fees are non-refundable. You can transfer your ticket to another person up to 15 days before the event, or transfer to a future event anytime before the conference begins. Once the event starts, no transfers are allowed.
Register on the official page
Why Attend the Business of Law Conference?
Many legal conferences talk about the law. This one talks about the business behind it. Sessions are structured around problems that address the real concerns of firm owners: developing a viable financial model, hiring and retaining talented employees, getting cases in the door without bleeding money on bad marketing, and figuring out where AI fits (or doesn’t) in their operations.
What You’ll Learn
The 2026 agenda covers five main areas:
- Building a business model that works five years from now, not just next quarter
- Strengthening leadership and team culture inside the firm
- Improving case acquisition and revenue (the signed-cases kind, not the “look at our traffic” kind)
- Integrating AI and legal technology without wrecking your workflow
- Tightening operations, finance, and firm-wide systems
The speaker lineup draws from attorneys who run high-performing firms and business leaders outside the legal industry. You will hear from people who have actually built the thing, not consultants describing what it might look like in theory.
Hennessey Digital Joins The Business of Law Conference 2026
Award-winning law firm digital marketing agency Hennessey Digital adds a marketing operator’s perspective to the sponsor lineup. Hennessey Digital is an all-remote agency that focuses on SEO, GEO, PPC for lawyers, and digital marketing for law firms. It’s on the National Law Review’s List of Top Legal Marketing Agencies and has appeared on the Inc. 5000 list six times.
Hennessey Digital’s work has contributed to more than $1 billion in cases and verdicts for law firm clients across the United States.
Business of Law 2026 Agenda at a Glance
The conference packs three full days of sessions and networking, plus an optional fourth day for NALFA content.
Wednesday, September 23
Exhibitor setup and attendee registration. Check-in from 3:00 to 7:00 PM. No sessions this day, so it is a good time to settle in, explore the resort, and get your bearings before the conference kicks off.
Thursday, September 24
The first full day of programming. Breakfast and lunch are provided. Sessions run throughout the day covering law firm growth, leadership, marketing, finance, and operations. The evening wraps with a Casino Night reception.
Friday, September 25
Day two follows the same structure: breakfast, morning sessions, lunch, afternoon sessions. The day closes with a cocktail hour, giving you one more chance to connect with speakers and peers before heading home (or staying for the bonus day).
Saturday, September 26 (NALFA Bonus Day)
The 5th Annual National ABS Conference takes over for a dedicated day of sessions on Alternative Business Structures (ABS). More on that below.
Bonus Day: The 5th Annual National ABS Conference
The ABS model is changing how law firms can be owned and operated. The sessions break down the real pros and cons of ABS. This day is included at no additional cost for Business of Law registrants (you’ll receive a code once NALFA registration opens).
The Venue: JW Marriott Scottsdale Camelback Inn Resort & Spa
The JW Marriott Scottsdale Camelback Inn is an award-winning desert resort located at 5402 East Lincoln Drive in Paradise Valley. It’s been a landmark property in the Scottsdale area for decades. It covers 125 acres between Camelback Mountain and Mummy Mountain, with Sonoran Desert views in every direction. The setting is hard to beat for a law firm conference.
Hotel Amenities at a Glance
The resort has 453 guest rooms (mostly private casitas), two outdoor pools with cabanas, a full-service spa, championship golf, on-site dining (including Rita’s Kitchen and Lincoln Steakhouse), a fitness center, and walking trails through the desert landscape. Rooms come with patios, and some include kitchenettes. It’s the kind of place where a working trip doesn’t feel like one.
Hotel Block Deadline
The discounted room block deadline is August 31, 2026. Book through the conference registration process (you must register for the event first, then select “Book Room” on the confirmation page). Do not call the hotel directly until after August 31; before that date, all changes need to go through your registration.
Book your room on the accommodations page
How to Get to Scottsdale for the Business of Law Conference
Here’s how you can get to the venue:
Flying In: Phoenix Sky Harbor International Airport (PHX)
PHX is the closest major airport. It is a major hub with direct flights from most U.S. cities. The airport is roughly 10 miles from the resort.
Getting from PHX to the JW Marriott Camelback Inn
The drive takes about 20 minutes in normal traffic. Rideshare (Uber and Lyft both operate at PHX) will cost roughly $20–$35 depending on the time of day. The resort offers free valet parking if you drive. Rental cars are available at the airport. If you prefer a scheduled car service, several local companies operate out of PHX.
Things to Do in Scottsdale Before or After the Conference
Scottsdale in late September is still warm (expect temperatures in the low 90s or 100s), but mornings and evenings cool off enough to explore. If you’re extending your trip, you won’t run out of things to do.
Scottsdale in late September is still warm (expect temperatures in the low 90s or 100s), but mornings and evenings cool off enough to explore. If you’re extending your trip, you won’t run out of things to do.
Around Paradise Valley and Camelback
Hike Camelback Mountain if you want a serious workout (the Echo Canyon trail gains about 1,200 feet in just over a mile). It’s a steep 2.5-mile hike, so wear real shoes and bring water. For something less punishing, explore the trails at Mummy Mountain or grab brunch at one of the resort-adjacent restaurants in Paradise Valley.
Old Town Scottsdale
Old Town is about 15 minutes from the resort. It has enough art galleries, restaurants, cocktail bars, and shops to fill a free afternoon. The Scottsdale Arts District is walkable, and the Thursday evening ArtWalk is worth checking out if your schedule lines up. The Scottsdale Waterfront area along the canal is also worth a walk, especially in the evening.
Nature, Golf, and Wellness
The Scottsdale area has some of the best golf in the country. The resort itself has championship-level golf on-site, and the TPC Scottsdale, Troon North, McCormick Ranch, and Arizona Biltmore courses are all within easy reach. The McDowell Sonoran Preserve offers miles of desert hiking and mountain biking trails. If you’d rather recover than sweat, the resort’s spa and several nearby wellness centers have you covered.
Culture and Iconic Attractions
Taliesin West, Frank Lloyd Wright’s desert home and studio, is about 20 minutes away and worth the visit. The Scottsdale Museum of Contemporary Art, Museum of the West (Western Spirit), and the Heard Museum in nearby Phoenix are all excellent if you have a free afternoon. For something different, the Wrigley Mansion (about 15 minutes away) is a 1930s hilltop estate that now operates as a restaurant and event space.
Who Should Attend the Business of Law Conference?
This conference is for people who make business decisions at law firms: managing partners, firm owners, C-suite executives, directors of operations, and marketing leaders. It is also valuable for attorneys who plan to start their own firm or move into a leadership role within the next few years. Legal and administrative staff who play a role in firm operations, finance, or technology will get plenty of value here too.
Frequently Asked Questions
When and where is the Business of Law Conference 2026?
September 23–25, 2026, at the JW Marriott Scottsdale Camelback Inn Resort & Spa in Scottsdale, AZ. An optional NALFA bonus day is on September 26.
How much does the Business of Law Conference cost?
Pricing for attorneys starts at $895 (early bird, ends November 30, 2025) and goes up to $1,095 at the door. Legal and admin staff pricing starts at $695. Guest and student passes are $300.
What’s the hotel block deadline for Business of Law Conference?
August 31, 2026. After that, you will need to work directly with the hotel.
Is NALFA Day included?
Yes. When you register for Business of Law, you’ll receive a code to attend NALFA Day at no extra cost once registration opens.
What is the refund policy of the Business of Law Conference?
Cancellations made 30 or more days before the event get a full refund minus a processing fee. After that, fees are non-refundable. Ticket transfers to another person are allowed up to 15 days before the event. Transfers to a future event are allowed until the event begins.
Who hosts the Business of Law Conference 2026?
The National Trial Lawyers (NTL). It is a professional organization that conducts events and provides resources focused on trial law and the business of running a law firm.
Ready to Register for the Business of Law Conference 2026?
The Business of Law Conference is where firm owners and legal leaders go to hone the business behind the practice. Three days of sessions, networking, and strategy in one of the best venues in the Southwest. Lock in your spot now.