Brandon Caballero got his start with analytics early on: he created a Yahoo! clone to keep up with comic book-related websites. Before Google Analytics came about, he had to rely solely on hit counters. Brandon has held roles in email marketing, video content, paid search, SEO, web development, and building web servers.

In his free time, Brandon collects chopsticks, Legos, and movies—his film collection surpasses Netflix by a couple thousand. More recently, Brandon has started playing Fortnite during the pandemic. His Xbox Live Gamertag is brandonflatsoda to follow his gaming adventures.