Rafael ‘Raf’ Henriquez

Hello... My name is




The Fifth Ghostbuster

aka Director of Content Strategy

Raf has 12+ years of proven marketing success across multiple mediums and in various industries, from pharmaceuticals and healthcare to legal and retail B2B/DTC — even industrial vacuum pumps and systems. He started his career as a Spanish and Italian translator and interpreter, but over the years has moved through the ranks as a creative writer, senior copywriter, marketing communications manager, and content strategist.

Raf is cooler than a polar bear’s toenail, which serves him well as he diligently manages content for Hennessey Digital to optimize client visibility from strategy to publishing. This also helps him at home as he is outnumbered by his four daughters. A polyglot and glutton for all things Caribbean, Raf prefers spending his time in a hammock, at the beach, underneath a palm tree… good thing people in Hades want ice water.

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Hennessey Digital launched the content strategy for HealthGAINS to target the right audience.

After years of being victimized by negative SEO tactics and with no signs of improving, HealthGAINS looked to...

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Ben Crump

1000% increase in site ranking since coming to Hennessey Digital.

The Hennessey Digital Creative team gave the Ben Crump website a fresh look and feel that truly represents his brand as a powerhouse in civil rights...

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Ambient Edge

16,700 ranked keywords and $65,000 in monthly traffic.

Before our partnership, their website performance was flat, ranking for 1,100 keywords and an $823 per month traffic value...

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