Navah Hopkins

Hello... My name is

Paid Media

Navah 

Hopkins

PPC Sith

aka Director of Paid Media

A veteran of the digital marketing industry, Navah began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions.

Prior to joining Hennessey Digital as Director of Paid Media, she served as Services Innovation Strategist for WordStream, working across the international book of SMBs and the agencies who serve them. In this role, she identified accounts facing obstacles, helped customers overcome these obstacles, and relayed feedback to the customer success, product, and ad partner teams so all could proactively empower clients to profit.

Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners as well as serving as a resource for all practitioners to learn from and share with the community.

When she’s not working (which is rare), she loves playing board games, video games, cooking, playing with her rescue puppies HK-47 and Freyja, and cat Chinook, as well as passionately discussing Star Wars, Witcher, Mass Effect, and Elderscrolls/Fallout (let’s be honest, they’re the same game, just different skin.)

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