Kait Willis

Hello... My name is

Analytics & CRO



“Fill in the blank”

aka CRO Data Analyst

Kait is a firm believer in connection—and the connections within all connections. There’s a “why” behind every “what” and her desire to uncover the “why” is a huge reason for her love of Conversion Rate Optimization (CRO) and all that her role entails.

As CRO Data Analyst, Kait combines her passion of connection with her college studies in statistics and experimental design to form her approach to A/B testing and optimization. She takes into consideration all variables that might affect user behavior and digs into every test result, regardless of the outcome. Her detail-obsessed, curious, and questioning nature highly correlated (stats joke) to her success in conversion rate optimization. Experimentation will always reveal some kind of learning, and there’s always a connection to be made. Sometimes, you just have to dig a little deeper to discover it.

In an effort to create a connection with you, here are a few more random tidbits about Kait: she graduated from Southern Methodist University with a BA in Statistical Science, has experience in managing social media, writing for a blog, website analytics, and, of course, website optimization (CRO). When not down a rabbit hole of data, you can probably find Kait loving on Sunni and Sky (the sweetest pups you’ll ever meet), eating jalapeños, talking to her plants, or in a handstand. Fresh air and movement are her favorite things, along with music and genuine conversation (hint, hint: it’s connection!) That’s it and that’s all. Namaste.

Back To Company Directory »

Our Clients Could Hire Anyone.

Here’s Why They Stick With Us:

BBM lake and building

Bogin, Munns & Munns

Hennessey Digital launched the content strategy to push Bogin, Munns & Munns onto page 1 for many high-value keywords.

Founded in 1979 by two brothers, Bogin, Munns & Munns is a law firm with a...

Read Case Study

Ben Crump

1000% increase in site ranking since coming to Hennessey Digital.

The Hennessey Digital Creative team gave the Ben Crump website a fresh look and feel that truly represents his brand as a powerhouse in civil rights...

Read Case Study

Ambient Edge

16,700 ranked keywords and $65,000 in monthly traffic.

Before our partnership, their website performance was flat, ranking for 1,100 keywords and an $823 per month traffic value...

Read Case Study