Analytics & CRO

Kait Willis

“Fill in the blank” CRO Data Analyst

Team Member Since 9/16/2019

TOP WORK STRENGTHS: Intuitive, creative, analytical

MY FAVORITE THINGS: Yoga, travel/nature, movement, DOGS, and human connection

Kait is a firm believer in connection—and the connections within all connections. There’s a “why” behind every “what” and her desire to uncover the “why” is a huge reason for her love of Conversion Rate Optimization (CRO) and all that her role entails.

As CRO Data Analyst, Kait combines her passion of connection with her college studies in statistics and experimental design to form her approach to A/B testing and optimization. She takes into consideration all variables that might affect user behavior and digs into every test result, regardless of the outcome. Her detail-obsessed, curious, and questioning nature highly correlated (stats joke) to her success in conversion rate optimization. Experimentation will always reveal some kind of learning, and there’s always a connection to be made. Sometimes, you just have to dig a little deeper to discover it.

In an effort to create a connection with you, here are a few more random tidbits about Kait: she graduated from Southern Methodist University with a BA in Statistical Science, has experience in managing social media, writing for a blog, website analytics, and, of course, website optimization (CRO). When not down a rabbit hole of data, you can probably find Kait loving on Sunni and Sky (the sweetest pups you’ll ever meet), eating jalapeños, talking to her plants, or in a handstand. Fresh air and movement are her favorite things, along with music and genuine conversation (hint, hint: it’s connection!) That’s it and that’s all. Namaste.

Favorite food of all time:



My #1 HD Core Principle

Be Honest and Transparent - because being a good human means being your most authentic self. To be your most authentic self, you have to be open, honest, and transparent with yourself. When you can do this, you can take care of you; and when you take care of you, you can be of service to others.

My Fav Song

My Fav Movie

My Fav Inspirational Speech

"Everything that happens to me is the best possible thing that can happen to me."

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