Grace Adato

Hello... My name is

SEO & Engineering



Website Chastizer

aka SEO Analyst

Grace Adato has been a practicing SEO since 2015 and has worked in the industry since 2011. She developed an interest and admiration for her SEO colleagues at Bruce Clay Internet Marketing as an Account Manager. After moving from the San Fernando Valley in California to Dallas, she began working for an e-commerce SEO technology company, where she broadened her technical expertise by pointing out shocking decisions made by clients’ IT staff (adding a disallow directive during holiday so the site bandwidth “wouldn’t get bogged down”; an unmaintained 10+ redirect & canonical loop on hundreds of pages due to a large number of product churn). She also created automated macro reports to speed up the analysis of enterprise websites.

Colleagues and bosses have described her as “extremely efficient”, “a secret weapon” and “a bulldog”. Right as Google’s Panda rolled out, she quickly learned about blackhat SEO and the detriment it has on a website’s traffic and, ultimately, people’s livelihood. Since then, her mantra has been #SayNoToSloppySEO and she focuses on helping businesses build a solid foundation through technical SEO first.

Outside of work, Grace fosters mini schnauzers along with her current mini, Charlie. Naturally, she is also the webmaster of the non-profit rescue group, Miniature Schnauzer Rescue of North Texas.

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